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Are You Making Any of These 10 Deadly Small Biz Mistakes? Dear Friend, These traps/mistakes are common to many entrepreneurs: 1. Getting Wedded To an Idea And Sticking With It Too Long. Don't marry a single idea. Remember, ideas are the currency of entrepreneurs. Play with many ideas and see which ones bring money and success. 2. No Marketing Plan. A marketing plan creates the kind of attention you need to get in front of the right types of people, companies, etc. It is what attracts people to you! There may be as many as 25 ways to market your business at no or low cost. A good marketing plan implemented effectively, efficiently, elegantly and consistently, will eliminate the need for "cold calls!" (See below for how to create a results driven marketing plan). 3. Not Knowing Your Customers. Changes in your customers' preferences and your competitors' products and services can leave you in the dust unless you get to know your customers well, what they want now and will likely want in the future, what their buying patterns are, and how you can be a resource for them even if you don't have the right products or services for them now! (See below for low cost techniques to gather facts about your customers and the people you'd like to have for customers). 4. Ignoring Your Cash Position. The world (aka customers) doesn't respond to even superior products in the timeframe that you think they should. You'll need plenty of cash to sustain ...
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