JangoMail Tutorial

Zuwyor - Ajay Goel

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English

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JangoMail Tutorial Google Analytics: Tracking Where a Visitor Goes on Your Web Site Overview: JangoMail’s integration with Google Analytics allows you to track web site activity that results from JangoMail email campaigns using Google’s free Analytics tool. This feature allows you to determine precisely where a user moves throughout your web site after having clicked a link to your site in an email. You can determine what pages your visitors are viewing most frequently, and you can also determine how successful your email campaigns are in converting mere visitors into purchasers on your web site. JangoMail’s integration with Google Anlytics can be used by itself, or in conjunction with JangoMail’s own inherent web site activity tracking feature. For the best results and most capabilities, it is recommended that you use JangoMail’s inherent activity tracking feature and Google Analytics together. A comparison of JangoMail’s web site activity tracking vs. using Google Analytics is provided below: JangoMail’s Web Site Activity Tracking JangoMail’s Integration with Google Analytics Requires a simple “img” tag on pages on Requires Google Analytics JavaScript code your site you want tracked to be placed on pages on your site you want tracked Shows you page view data within Must go to Google Analytics web site to JangoMail Reporting view data Can be used to launch triggered email Cannot be used to launch triggered campaigns when recipient ...

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Publié par	Zuwyor
Nombre de lectures	77
Langue	English

Extrait

JangoMail Tutorial Google Analytics: Tracking Where a Visitor Goes on Your Web Site Overview: JangoMail’s integration with Google Analytics allows you to track web site activity that results from JangoMail email campaigns usingGoogle’s free Analytics tool. Thisfeature allows you to determine precisely where a user moves throughout your web site after having clicked a link to your site in an email.You can determine what pages your visitors are viewing most frequently, and you can also determine how successful your email campaigns are in converting mere visitors into purchasers on your web site. JangoMail’s integration with Google Anlytics can be used by itself, or in conjunction with JangoMail’s own inherent web site activity tracking feature. For the best results and most capabilities, it is recommended that you use JangoMail’s inherent activity tracking feature and Google Analytics together. A comparison ofJangoMail’s web site activity tracking vs. using Google Analyticsis provided below: JangoMail’s Web Site Activity TrackingJangoMail’s Integration with Google Analytics Requires asimple “img” tagRequires Google Analyticson pages onJavaScript codeyour site you want trackedto be placed on pages on your site you want tracked Shows you page view datawithinMustgo to Google Analytics web siteto Jan ailReportindata view Can be used toCannot be used to launch triggeredlaunch triggered email campaignswhen recipient lands oncampaignsbased on page views particular web pae No geotrackingcapabilitiesGeotracking capabilitiesshows visitors by re ion,usin mapsof the world Data is presented inraw format, showingDeep analysis capabilitiesusing page visited, IP address, browser, andsearching, filtering, charts/graphs, path and timestamp funnelanalysis How do I use this feature? There are three things you must do to track a visitor’s activity on your web site:1.Create afree Google Analytics accountdirectly with Google. 2.Turn on Google Analytics in your JangoMail account:Go toSETTINGSTrackingGoogle Analytics, and check the box to activate this feature.

JangoMail Tutorial–Page 1 of 7 Evaluating Customers:http://www.jangomail.com/Contactor 1-888-465-2646 Current Customers:https://www.jangomail.com/Supportor 1-888-709-40 99

3.Place the JavaScript codeprovided by Google Analytics at the bottom of all web pages you want tracked. 4.Use click-tracking in your emails:Enable click-tracking in your outbound mass emails. Advanced settings for this feature The following is a screenshot fromSETTINGSTrackingGoogle Analytics. This page allows you to customize how JangoMail works with Google Analytics.

First, notice that the checkbox has been checked to activate Google Analytics with JangoMail. Checkingthis box will force JangoMail to append the four Google Analytics variables to the end of your destination URLs within your email campaigns.For more information on the variables that Google Analytics uses, see: https://adwords.google.com/support/bin/answer.py?answer=55518&hl=en. JangoMail uses four out of the five available variables.

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Secondly, the Domains box is set to an asterick (*), which indicates that all domains will be tracked. Ifyou want to specify specific domains to be tracked, then enter the full domains of the web sites that you want tracked, one on each line, including the www.For example, if you want to track the web site www.browniekitchen.com and www.cupcakekitchen.com, you would enter: www.browniekitchen.com www.cupcakekitchen.com Lastly, you can customize the four Google Analytics variables.These variables determine how the data presents itself within the Google Analytics screens.The subsitution parameters you can use within all four variables are: %%Subject%% (subject of your email campaign) %%CampaignID%% (numeric JangoMail identifier for your campaign) %%EmailAddress%% (recipient email address) To access the JangoMail data within Google Analytics, login to your Google Analytics account and go to “Campaigns”:

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Then, you will see the JangoMail campaigns in the list of campaigns.By default, the campaign is labeled with yourcampaign’s Subject Line, followed by theJangoMail Campaign Identifierin parentheses:

You can customize how the name of theCampaignappears by modifying theCampaign Namevariable. After clicking on aCampaign, you can segment byAd Contentto view the recipient email addresses that visited your site.The individual email addresses show up in Google Analytics as variations ofAd Content. Youcan customize this view by modifying theAd Contentvariable.

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Lastly, you can customize how theSourceandMediumappear within Google Analytics:

In summary, you can use customize the four Google Analytics variables so that the data is presented within Google Analytics in the desired format. What happens to my URL and what will my recipient see? When click-tracking and Google Analytics is turned on in your account, this is what will happen to your URL. You link tohttp://www.browniekitchen.comYou enable click-tracking, and your recipient clicks on: http://x.jngo1.net/y.z?l=http%3A%2F%2Fwww.browniekitchen.com&e=1&j=87985223&g= 37515469&m=FF305B832FD64E69801FEE099648AD17 Your recipient is eventually taken toand will see this in his browser’saddress bar: http://www.browniekitchen.com/?utm_source=JangoMail&utm_medium=Email&utm_campa ign=test+%2887985223%29&utm_content=ajay%2Egoel%40silicomm%2Ecom

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Notice that all four Google Analytics variables are present after the URL.Additionally, if you have turned on JangoMail’s inherent web site activity tracking feature, additional variables will be appended: http://www.browniekitchen.com/?jmid=1&j=87985223&m=FF305B832FD64E69801FEE09964 8AD17&g=37515469&utm_source=JangoMail&utm_medium=Email&utm_campaign=test+%2887 985223%29&utm_content=ajay%2Egoel%40silicomm%2Ecom In rare cases, some web servers are unable to handle unexpected variables appended to the URL, so be sure to test your web server to ensure that your pages display correctly with these appended values. Summary: Google Analytics is a free and powerful web site analysis and tracking tool.When used in conjunction with JangoMail, it allows you to gain deep insight into your campaign recipients’ behavior once they’ve left your ePrior tomail campaign and landed on your web site. integrating with Google Analytics, JangoMail had developed its own web site activity tracking feature.This feature still exists and can be used in conjunction with the Google Analytics integration for the best of both worlds.

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