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STRATEGIC GROWTH SALES PLATFORMS: SELF-AUDIT The purpose of this audit is to highlight critical strategic and tactical elements so that a business executive can properly align strategies, tactics, personnel, resources, and overall support. The audit in of itself is not comprehensive, nor can any executive simply look at these answers and construct a plan from them. As with any audit, the intent is to bring clarity to the key issues, and stimulate the meaningful action that leads to proper planning that culminates in superb execution. Although we offer an evaluation at the audit’s conclusion, the data is highly interpretative. Accordingly, should you wish to learn more about how you can create a more efficient growth engine for your company, please feel free to contact me: MBerman@cpathsolutions.com , or 212-532-4800 (extension 225). Exercise Question Set 1 Given the definitions from the accompanying article, would you currently define your company as (check one): O A cultivating organization O A selection organization O An “and” organization (cultivating and selection) O Other (please specify) _____________________________ Recruiting and Retention Recruiting and retaining the right people is essential, and although there is any number of legitimate philosophies, we find that organizations hire and keep people that fit based on three criteria: a) Competencies Skill sets are properly matched ...
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