2007 communications audit

1 TABLE OF CONTENTS Executive Summary..............................................................3 Methodology ........................................................................4 Credentials ...........................................................................5 Focus Group and Interview Report .......................................6 Findings and Observations....................................................13 Draft Strategic Communications Plan ...................................16 2 EXECUTIVE SUMMARY This report provides the Richland County School District One with a Communications Audit and a draft Strategic Communications Plan. The audit was conducted in October and November of 2007 by Voss & Associates, a public relations company out of Sarasota, Florida, that specializes in communicating education. Expert auditors at the National School Public Relations Association and the staff in the Richland One Office of Communications reviewed the report. The audit took a broad-based approach on virtually all communication functions of the district, including publications, web site, media relations, community and parent engagement, volunteerism, crisis communications and board-superintendent communications. The methodology included focus groups, surveys, interviews and a complete review of existing publications and communication tools, media clips, ...