Booknet Canada Marché du livre 2013 IDBOOX

B N C R e s e a R c h

THE stàtEof
Digitàl PubliSHing
in cànàdà2013

03.2014
PREPARED BY BOOKNET CANADA STAFF

TabLe of Contents

3IntroduCtion

5RESpondEnt ProfilE

8DEdiCàtEd Digitàl stàff

10ebook ProduCtion & convErSion

14FixEd-Làyout ebookS

17ebook Bundling

18Digitàl 2.0 – Digitàl OriginàlS, enHànCEd ebookS & appS

23Digitàl BESt PràCtiCES

26Digitàl crEàtion & MànàgEmEnt ToolS

28Digitàl aSSEt MànàgEmEnt

30ebook sàlES & DiStribution

35LibràriES & ebookS

2

IntrodUction

In tHE fàll of 2013, BookNEt cànàdà EmbàrkEd on àn initiàtivE to dEtErminE
tHE SizE ànd SCopE of tHE digitàl publiSHing màrkEt in cànàdà. MorE tHàn EigHty
publiSHing HouSES ànd diStributorS rESpondEd to tHE firSt ànnuàl stàtE of Digitàl
PubliSHing in cànàdà SurvEy, oftEn rEprESEnting numErouS publiSHErS.

THiS Study ConfirmS tHàt in tHE àlmoSt fivE yEàrS SinCE Kobo’S prEdECESSor,
sHortCovErS, làunCHEd in cànàdà, ànd juSt four yEàrS àftEr tHE amàzon KindlE
Ebook rEàdEr wàS màdE àvàilàblE nortH of tHE bordEr, cànàdiàn publiSHErS HàvE
ràpidly àdàptEd to tHE cànàdiàn ConSumEr’S àppEtitE for digitàl rEàding ànd
EmbràCEd Ebook publiSHing àS à nEw norm.

BookNEt cànàdà àlSo ConduCtS ConSumEr rESEàrCH, inCluding two ànnuàl
SurvEyS tHàt mEàSurE àdoption of digitàl ContEnt.The Canadian Book Consumer
mEàSurES trEndS in àdult book-buying bEHàviour, inCluding digitàl àdoption.
Measuring Attitudes and Adoption of Digital Content for Kids and TeensExplorES
How CHildrEn ànd tEEnS SpEnd tHEir rEàding timE, ànd ExàminES How nEw
bEHàviourS ànd tECHnologiES àrE trànSforming tHE wày fàmiliES find, àCCESS, ànd
ConSumE tHE writtEn word.

THErE iS àmplE EvidEnCE of ConSumEr dEmànd for EbookS in cànàdà. RECEnt
BookNEt rESEàrCH found tHàt 58% of pEoplE wHo Hàd rEàd àt lEàSt onE book làSt
yEàr Hàd rEàd à book in Ebook formàt. THE 2013 Edition ofThe Canadian Book
Consumer, àvàilàblE spring 2014, rEvEàlEd tHàt 20% of book-buyErS bougHt onE
or morE EbookS in 2013, up from 18% in 2012. and 41% of pàrEntS ànd 27%
of tEEnS SurvEyEd inMeasuring Attitudes and Adoption of Digital Content for Kids
and TeensStàtEd tHàt tHEy CurrEntly rEàd EbookS.

3

RESpondEntS to our 2012 Edition ofThe Canadian Book ConsumeridEntifiEd
portàbility ànd inStànt àvàilàbility àS kEy rEàSonS for buying EbookS. somE of tHE
fàCtorS diSCouràging Ebook purCHàSing for cànàdiàn rEàdErS inCludE rEStriCtionS
on lEnding ànd borrowing, rEStriCtionS on trànSfErring EbookS bEtwEEn dEviCES, tHE
limitEd àvàilàbility of bookS in Ebook formàt, ànd tHE fàCt tHàt EbookS àrEn’t grEàt
for gift giving.

THiS rEport SErvES àS à bEnCHmàrk of tHE StàtE of digitàl publiSHing in cànàdà in
2013. BookNEt cànàdà will ConduCt àn ànnuàl SurvEy to gàugE How publiSHErS
ànd diStributorS àdàpt to nEw tECHnologiES, ConSumEr dEmàndS, ànd otHEr fàCtorS
àffECting digitàl publiSHing.

4

Respondent ProfiLe

COmPANY TYPE

29%

2%

9%

QuEStion: TypE of firm
(N=85)

COmPANY HEADquARTERS

6%

94%

Publisher only

Distributor only

Both a publisher and a distributor

59%
Selfpublisher / selfpublished author

Canada

Other

QuEStion: IS your firm’S HEàdquàrtErS loCàtEd in cànàdà?
(N=85)

5

ASSOCIATION mEmBERSHIP

70%
62%
60% 55%
50%
40%
30%
20%
10%
0%
Association ofACP regional
Canadian affiliate
Publishers (ACP)

9%

Canadian
Publishers’ Council
(CPC)

17%

Other

QuEStion: IS your firm à mEmbEr of tHE (following àSSoCiàtionS)?
(N=85)

COmPANY SIzE

20%

8%

Small / Self Publisher
(< $1M)

MidSize Publisher
($1M  $10M)

Large Publisher
(>$10M)
72%

QuEStion: sizE of firm (cànàdiàn rEvEnuE)
(N=84)

15%

None

6

85%
of respondents
beLonG to a pUbLishinG
association

mARKET FOCuS

16%

4%
4%
5%

Trade /
ConsUmer
ScholarlY /
Professional
EdUcaion /
K12
Corporae /
B2B
Oher
73%

QuEStion: WHàt induStry SEgmEnt bESt dESCribES your firm’S màrkEt foCuS?
(N=84)

HIgHlIgHTS:

For tHE purpoSES of tHiS Study, wE HàvE dEfinEd tHE SizE of Compàny bàSEd
on publiSHEr-rEportEd rEvEnuE àS Smàll (<$1M), mid-SizE ($1M–$10M), ànd
làrgE (>$10M). USing tHESE pàràmEtErS, 72% of rESpondEntS rEprESEnt Smàll
publiSHErS.

85% of rESpondEntS bElong to à publiSHing àSSoCiàtion. In pàrtiCulàr, 73% àrE
mEmbErS of tHE aSSoCiàtion of cànàdiàn PubliSHErS ànd/or àn acP rEgionàl
àffiliàtE mEmbEr, HigHligHting tHE importànCE of tràdE àSSoCiàtionS to cànàdiàn
publiSHErS.

THE màjority of rESpondEntS (73%) àrE tràdE / ConSumEr publiSHErS, followEd by
SCHolàrly / profESSionàl publiSHErS (16%)

7

Dedicated DiGitaL Staff

DIgITAl STAFF

54%

2%

Yes
44%
No

Unsure

QuEStion: DoES your orgànizàtion HàvE à digitàl Stàff tHàt foCuSES SpECifiCàlly on EbookS?
(N=84)

Digitàl Stàff by SizE of Compàny

smàll / sElf PubliSHEr (< $1M)

Mid-sizE PubliSHEr ($1M - $10M)

LàrgE PubliSHEr (>$10M)

Yes
31%
71%
100%

No
67%
24%
0%

unsUre
2%
6%
0%

8

45%

OF REspOndEnTs hàvE
à dEdIcàTEd dIGITàL
sTàFF MEMBER

Number of Digital Staff memberS

42%

2%
3%

No dedicated digital employees

1–5 dedicateddigital employees

6–10 dedicateddigital employees

Unsure
53%

Question: How many employees are strictly dedicated to digital?
(N=84)

HigHligHtS:

The majority of respondents (53%) do not have a staff member specifically
dedicated to digital.

While 100% of large publishers and 71% of mid-size publishers have a dedicated
digital staff member, only 31% of small publishers do.

Close to half of respondents employ 1–5 digital staff members who focus
specifically on ebooks (42%), and 2% have 6–10 employees strictly dedicated
to digital.

9

Ebook ProdUction
& ConVersion

EBOOK PRODuCTION

7%
4%

89%

Currently producing ebooks

In the process of starting to produce ebooks

Plan to produce ebooks in the future

QuEStion: DoES your firm CurrEntly publiSH EbookS?
(N=84)

ebook produCtion by SizE of Compàny

smàll / sElf PubliSHEr (< $1M)

Mid-sizE PubliSHEr ($1M - $10M)

LàrgE PubliSHEr (>$10M)

CUrrentLy PLan toIn the process
prodUcinG ofstartinG toprodUce ebooks
ebooks prodUceebooks inthe fUtUre
89% 3% 8%
88% 6% 6%
100% 0% 0%

10