Coffee Revealed as the UK s Hottest Drink as the Nation s Love Affair With it Reaches New Heights

3 pages

English

Coffee Revealed as the UK's 'Hottest' Drink as the Nation's Love Affair With it Reaches New Heights

nespresso

Le téléchargement nécessite un accès à la bibliothèque YouScribe
Tout savoir sur nos offres

3 pages

English

Le téléchargement nécessite un accès à la bibliothèque YouScribe
Tout savoir sur nos offres

A propos
Informations
Extrait

Description

Coffee Revealed as the UK's 'Hottest' Drink as the Nation's Love Affair With it Reaches New Heights PR Newswire LONDON, June 29, 2012 LONDON, June 29, 2012 /PRNewswire/ -- Coffee; strengthening its position in the market, as Nespresso opens new retail experience in the capital to meet the demands of UK coffee lovers - Nearly half of adults (45%) believe coffee has a higher social status than tea (12%) including 50% of adults in Y o r k s h i r e - the heartland of tea in the UK - Three fifths of the UK (60%) choose coffee over tea as the preferred drink to be seen with when out with friends - High achievers drink more coffee than those who consider themselves not ambitious, with 70% of high earners preferring coffee over tea Today Nespresso is bucking the high street trend with regards to expansion and growth, by opening a brand new flagship Boutique retail experience in the heart of London's West End, as the UK's love affair with coffee breaks new ground. To mark the opening, Nespresso commissioned independent research into coffee trends. With nearly half (45%) of adults believing coffee has a higher status than tea, (only one in ten respondents chose tea), coffee is fast becoming an indication of sophistication. As a result it seems that coffee, rather than tea, is now the beverage we like to savour when socialising, with two thirds of Brits (60%) admitting they would order a cup of coffee over tea when meeting with friends.

Informations

Publié par	nespresso
Nombre de lectures	17
Langue	English

Extrait

Coffee Revealed as the UK's 'Hottest' Drink as

the Nation's Love Affair With it Reaches New

Heights

PR Newswire

LONDON, June 29, 2012

LONDON

June 29, 2012

/PRNewswire/ --

Coffee; strengthening its position in the market, as

Nespresso

opens new retail

experience in the capital to meet the demands of UK coffee lovers

- Nearly half of adults (45%) believe coffee has a higher

social status than tea (12%) including 50% of adults in

Yorkshire

- the heartland of tea in the UK

- Three fifths of the UK (60%) choose coffee over tea as

the preferred drink to be seen with when out with

friends

- High achievers drink more coffee than those who

consider themselves not ambitious, with 70% of high

earners preferring coffee over tea

Today

Nespresso

is bucking the high street trend with regards to expansion and

growth, by opening a brand new flagship Boutique retail experience in the heart

London's

West End, as the UK's love affair with coffee breaks new ground.

To mark the opening,

Nespresso

commissioned independent research into

coffee trends.

With nearly

half (45%) of adults believing coffee has a higher status

than tea

, (only one in ten respondents chose tea), coffee is fast becoming an

indication of sophistication.

As a result it seems that coffee, rather than tea, is now the beverage we like to

savour when socialising, with

two thirds of Brits (60%) admitting they

would order a cup of coffee over tea when meeting with friends

Of those that drink coffee nearly

one third (31%) admitted that they could

not live without it in their life

With coffee now a much more important part of the daily ritual, coffee lovers

are trying to create a quality coffee experience at home.

The in-home coffee moment is therefore growing in significance, with

over

half of respondents (52%) revealing that they put a lot more effort

into creating coffee compared to tea making (35%)

as they try to ensure

they deliver a consistently high quality coffee experience for friends, family and

themselves.

This is complemented by the fact that Brits admit that when purchasing, the

right choice of coffee is a more important choice than tea

Professor Charles Spence, lecturer and professor of Experimental

Psychology at the University of Oxford

said: 'The explosion of coffee

culture both at home and on the high-street, mirrors the change in our wine

drinking habits from Lambrusco and Chablis through to today's very

sophisticated wine market.

As a result, shown through the research, the coffee drinker now expects more

from their cup of coffee.

Like with wine, consumers are starting to use their choice and knowledge of

coffee to send a signal of their sophistication.

With good coffees having around twice as many volatile compounds and

aromas as even

the finest of wines, there is lots for the coffee drinker to seek out and

appreciate in order to utilise this information to elevate themselves amongst

their peers .'

As the UK's thirst for coffee knowledge grows,

nearly two thirds of

the UK (60%) agree that they would welcome a better understanding

of coffee with regards to taste, preparation and serving

Surprisingly,

18-24 year olds are the age group with a markedly richer

understanding of coffee, with one third (33%) able to pair coffee with

a course and a quarter (25%) acknowledging knowing more about

coffee than wine.

As a result of the nation's love affair with coffee, not only are the UK

broadening their knowledge of coffee at a younger age, like our cousins in

Italy

and

France

we are starting to be introduced to coffee earlier in our lives.

Three quarters (78%) of those questioned had first started drinking

coffee by the age of 15

In the workplace high earners in top management roles are also driving this

shift of coffee's place in the UK as coffee is fast becoming the hot drink to be

seen with and an indication of success.

Over

three quarters of senior managers (77%) will choose coffee over

tea when meeting important business colleagues

or clients, with those

who deem themselves as

ambitious

drinking 1.5 times more coffee than other people.

Four fifths (78%) of high earners

acknowledge coffee as a necessity for them to feel on the ball and be

productive

, demonstrating coffee's integral role in the lives of those higher up

the career ladder.

Strong coffees (espresso and macchiato) are the coffees of choice amongst

this high achieving group,

with two thirds of those in top management

roles (66%) and more than three quarters of ambitious workers (77%)

choosing these

compared to milky lattes (43%), though the cappuccino tops the list as the

nation's favourite coffee.

Over half (55%) of those in top management roles resort to bringing

in their own coffee from home because the office coffee isn't up to

scratch, showing how important quality coffee is to this group of high

achieving decision-makers

Brema Drohan, UK Managing Director for

Nespresso

says, "

Nespresso

experiencing continued and impressive growth, showing how there is increasing

desire for quality coffee in the UK; a truth which is echoed in the research.

There is a marked evolution in the way coffee is now fitting into our lives and an

ever growing desire for quality coffee in the UK. As a response to this we are

opening the Boutique in the heart of the capital.

We're confident that

London's

new flagship will be welcomed by the UK's

increasingly discerning coffee drinkers."

The research comes as

Nespresso

opens the doors of its new flagship Boutique

on Regent Street,

London

this week.

The unique retail experience on one of

London's

Coffee Revealed as the UK's 'Hottest' Drink as the Nation's Love Affair With it Reaches New Heights

YouScribe

Le catalogue

Le service

Les conditions