Calvin Klein Fragrances Announces New Worldwide Advertising Campaign for euphoria Calvin Klein

Calvin Klein Fragrances Announces New Worldwide Advertising Campaign for euphoria Calvin Klein PR Newswire NEW YORK, September 4, 2012 NEW YORK, September 4, 2012 /PRNewswire/ -- Supermodel Lara Stone Introduces Modern Interpretation of Glamour & Sensuality Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty, Inc., today announced a new worldwide advertising campaign for euphoria Calvin Klein that will feature supermodel Lara Stone in a modern interpretation of glamour and sensuality. The campaign will break globally in October 2012 issues. The new advertising campaign brings to life the sophisticated femininity that remains core to the euphoria Calvin Klein brand. The bold imagery infuses a vibrant freshness with a new red and fuchsia color palette. The print and TV campaigns were both directed by Fabien Baron of Baron + Baron in conjunction with Calvin Klein, Inc.'s in-house creative studio, CRK Advertising, in New York City. The print campaign was shot by renowned photographers Mert Alas & Marcus Piggott. "I'm honored to be the face of Calvin Klein's new euphoria fragrance campaign, as it's such an iconic brand," said Ms. Stone from the set of the advertising campaign shoot. "The scent is glamorous, modern and sexy." Since launching in 2005, euphoria Calvin Klein remains among the top 10 fragrance brands globally and is the largest women's fragrance brand in the Calvin Klein portfolio.