[How we made it in Africa] Books in Africa. How this French company competes with Amazon

YouScribe is a digital reading platform with more than one million French-language books, newspapers and audiobooks, which users can access on their mobile phones or other digital devices. For a daily fee, subscribers have access to all the books on the platform, similar to Netflix or Spotify. Over the past few years, the French company has amassed hundreds of thousands of subscribers in Africa. Jaco Maritz spoke to Anne-Sophie Steinlein, chief operating officer of YouScribe, to discover how the company is able to compete against the likes of Amazon in Africa through an innovative business model focused on affordable pricing and a viable payment method.