Marketing et communication

Marketing et communication

Central and Eastern European Economies

Erika Cornelius Smith, Marcus Goncalves

Marketing et communication

Applying Scientific Reasoning to the Field of Marketing

Terry Grapentine

Marketing et communication

The PR Knowledge Book

Sangeeta Waldron

Marketing et communication

Winning With Strategic Marketing

David Altounian, Mike Cronin

Marketing et communication

Social Media Branding For Small Business

Robert Davis

Marketing et communication

A Stakeholder Approach to Issues Management

Robert Boutilier

Marketing et communication

Managerial Communication and the Brain

Dirk Remley

Marketing et communication

Sustainability Reporting and Communications

Alan S. Gutterman

Marketing et communication

New Insights into Prognostic Data Analytics in Corporate Communication

Pragyan Rath, Kumari Shalini

Marketing et communication

Technical Marketing Communication

Emil B. Towner, Heidi L. Everett

Marketing et communication

Viral Marketing and Social Networks

Maria Petrescu

Marketing et communication

How to Write Brilliant Business Blogs, Volume II

Suzan St. Maur

Marketing et communication

Make Your Business Social

Lindsay Chambers, Heather Sallee, Jennifer Morehead

Marketing et communication

Exporting

John Blaskey, Laurent Houlier

Marketing et communication

How to Write Brilliant Business Blogs, Volume I

Suzan St. Maur

Marketing et communication

Leadership Communication

E. Bruce Harrison, Judith Mühlberg

Marketing et communication

A Primer on Consumer Behavior

David W. Stewart

Marketing et communication

The Big Miss

Zhecho Dobrev

Marketing et communication

Customer-Oriented Marketing Strategy

Tevfik Dalgic

Marketing et communication

Expanding CustomerService as a Profit Center

Rob Reider

Marketing et communication

Corporate Branding in Facebook Fan Pages

Eliane Pereira Brito, Maria Carolina Zanette

Marketing et communication

Social Media Is About People

Cassandra M. Bailey, Dana M. Schmidt

Marketing et communication

Fashion Marketing

Caroline Le Bon

Marketing et communication

Social Media Marketing, Second Edition

Emi Moriuchi

Marketing et communication

Marketing Strategy in Play

Mark Hill

Marketing et communication

Critical Thinking for Marketers, Volume I

David Dwight, David Soorholtz, Terry Grapentine

Marketing et communication

Top Market Strategy

Elizabeth Rush Kruger

Marketing et communication

Branding & AI

Chahat Aggarwal

Marketing et communication

English Business Jargon and Slang

Suan St. Maur

Marketing et communication

Developing Winning Brand Strategies

Lars Finskud