Marketing et communication

Marketing et communication

Communication Strategies for Today's Managerial Leader

Deborah Britt Roebuck

Marketing et communication

Social Media Marketing

Alan Charlesworth

Marketing et communication

Strategic Bootstrapping

Matthew W. Rutherford

Marketing et communication

Developing New Products and Services

G. Lawrence Sanders

Marketing et communication

Brand Naming

Rob Meyerson

Marketing et communication

How and Where to Locate the Merchandise to Sell on eBay

Blacharski Dan

Marketing et communication

A Communication Guide for Investor Relations in an Age of Activism

David Michaelson, Marcia W. DiStaso, John Gilfeather

Marketing et communication

Mobile Commerce

Esther Swilley

Marketing et communication

Web Content

Janet Mizrahi

Marketing et communication

Managing Investor Relations

Alexander Laskin

Marketing et communication

Customers Inside, Customers Outside

Michael W. Lowenstein

Marketing et communication

Ethical Voices

Mark W. McClennan

Marketing et communication

Human Resource Management for Organizational Sustainability

Radha R. Sharma

Marketing et communication

Highly Effective Marketing Analytics

Mu Hu

Marketing et communication

Developing Successful Marketing Strategies

Gary W. Randazzo

Marketing et communication

How to Become a Master of Persuasion

Tony Treacy

Marketing et communication

Digital Marketing Management

Debra Zahay

Marketing et communication

MetricsMan

Don Bartholomew

Marketing et communication

Market Entropy

Rajagopal Rajagopal

Marketing et communication

Smart Marketing

Ahmed Al Akber

Marketing et communication

Social Content Marketing for Entrepreneurs

James Barry

Marketing et communication

Trade Promotion Strategies

Claude Cellich

Marketing et communication

Writing Online

Erika Darics

Marketing et communication

Managing Virtual Teams, Second Edition

Debbie D. DuFrene, Carol M. Lehman

Marketing et communication

Managerial Communication for Professional Development

Jeanette S. Martin, Reginald L. Bell

Marketing et communication

Pay Attention!

Cassandra M. Bailey, Dana M. Schmidt

Marketing et communication

Fast Fulfillment

Sanchoy Das

Marketing et communication

Present! Connect!

Tom Guggino

Marketing et communication

Relationship Marketing Re-Imagined

Naresh K. Malhotra, Ahmet Bayraktar, Can Uslay

Marketing et communication

The Good, The Bad, and The Emoji

Wouter Hensens, Hans Keukenschrijver, Menno Beker