Humanizing B2B, livre audio

Écrit par
Paul Cash James Trezona

• Based on both authors’ extensive, and successful, experience in running B2B marketing agencies.

• Both inspires and explains, recognizing that for readers to change they must feel the need to do it and understand what to do.

• Synthesizes the latest thinking about humanized B2B, so readers can grasp the scope and potential for change.

• Includes a detailed examination of the latest independent research into B2B marketing, which backs up the thinking in the book.

• Practises what it preaches by treating its readers as human beings who want an enjoyable and engaging reading experience.

The Meteor is Coming 3

PART ONE: why B2B has to change

What You're Doing Isn't Working

The New Truth

Human to Human

PART TWO: humanizing B2B — what you need to know

The Way We Think

The Five Principles of Humanizing B2B

Storynomics

The Likeability Factor

The Undeniable Facts

Rise Up B2B

About the Authors

Acknowledgements

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