The Accidental Instructional Designer, 2nd Edition, livre audio

Outreach to ATD audience via emails to ATD audience, book catalog that ATD releases to its members and contacts, blog posts by authors and promotion of those posts to ATD audience; authors will support outreach with social media, help authors line up some podcasts with relevant outlets in TD

• The first edition was and continues to be very popular. It is often one of the first books new instructional designers pick up when they realize they stumbled into instructional design and want to intentionally develop their expertise and perhaps their career in this space.
• The revised edition updates to address changes in the TD industry since 2014, particularly in the learning tool and technology space, and covers designing learning experiences beyond e-learning (which the first edition focused on primarily).
• There are instructional designers in every industry and field, and with more people moving into this area, this revision will ensure that it continues to stay popular.

Go From Accidental to Intentional
Filled with insights and tips, this updated edition of The Accidental Instructional Designer, by e-learning veteran Cammy Bean, covers nearly every aspect of the learning design process for those getting started or even for the experienced practitioner in need of new ideas.
Many trainers and instructional designers fall into the talent development profession by accident, often having been tasked by their organization to train others on a subject they are expert in. Whether they’re good at explaining technical concepts or have a way with PowerPoint, they have often have little to no formal education in instructional design. Many are looking for grounding in the core principles of instructional design so that they can design effective and engaging digital learning experiences.
Cammy explores instructional design basics such as working with subject matter experts, picking a design approach, and making your learning experiences better through storytelling, interactivity, and visuals. In this second edition, she goes deeper into the learning and development space (where instructional design happens at organizations), learning tools, the technology ecosystem, and assessment and evaluation frameworks. Along the way, you'll hear from a few other accidental instructional designers, get ideas for your own projects, and find resources and references to take your own practice to the next level.

Acknowledgments

Introduction: Once Upon a Time

Part I

Chapter 1. The Basics of Instructional Design

Chapter 2. On Learning Pie

Chapter 3. Why Design Matters

Part II

Chapter 4. Tools, Technology, and Platforms, Oh My!

Chapter 5. Working With Subject Matter Experts

Chapter 6. What’s Your Design Approach?

Chapter 7. Mixing It Up: Effect Blends and Marketing Strategies

Chapter 8. Finding Your Hook

Chapter 9. Interactivity That Counts

Chapter 10. Writing Better Learning Content

Chapter 11. It’s All in the Story

Chapter 12. Looking Good: On Visual Design

Chapter 13. Got Impact? Assessment and Evaluation

Part III

Chapter 14. Taking It Forward

My Favorite Resources

Discussion Guide

Selected Bibliography

Index

About the Author

About ATD