The Berry Grower , livre ebook

• Co-op available


• Galleys available:


• Long lead, trade publications, and sales reps


• Digital Galley on Edelweiss.




• National advertising


• Amazon, Google, Facebook, Mother Earth News, Hobby Farm, Growing for Market




• National print campaign


• Mother Earth News, Hobby Farm, Acres USA, Growing for Market, Permaculture Design Magazine




• Online/social media campaign


• Facebook Live event and giveaway with author


• Outreach to permaculture, gardening, fruit growers and homesteading, organizations, groups, and websites. Live forum on Permies.com


• Promotion on New Society Publishers social media platforms including Facebook, Twitter, our blog, Pinterest, Instagram, and YouTube


• Promotion via YouTube/podcasts focused on fruit growing




• General eBook marketing plans


• eBook will be available at the same time as print publication to maximize sales


• eBook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed


• publisher and author will be promoting both e and p through social media


• Planned vendor or price promotions where appropriate




• General tour info


• If you do not have specific tour markets to include in the Author Events field, please use this space to note number of tour cities planned, regional tours, etc. o Examples: "10-city national tour" or "Regional New England tour"




• Excerpts in


• Mother Earth News, Hobby Farm, Regional fruit-growing publications, Growing for Market, ABC Organic Gardener, Fruit Growers News & Vegetable Growers News




• Promotion through the author's website:www.peacefulheritage.com


• Bookseller/Library promotions


• promotion via ALA

• Author is the co-owner and operator of Peaceful Heritage Nursery, a USDA Certified Organic research farm and orchard.


• He has 20 years' experience in organic agriculture, botany, and horticulture.


• He has over a decade working directly with small fruits and berries, and has worked in communities across the US.


• He speaks widely on the topic and has instructional videos on YouTube.https://www.youtube.com/watch?v=rnygpIzwUJk


• Most books on berry growing were published in the 1970's, 2000's The Berry Grower is an in-depth guide with the latest techniques for growing berries for market


• Readable with cutting-edge information


• Includes 5 interviews with successful small fruit growers


• Contains specific information for how to combat the effects of climate change


• Up-to-date marketing information


• Covers all major species of cold-hardy small fruit 14 species of common small fruit including blackberry, blueberry, kiwi, grapes, figs, and strawberries, as well as over 15 minor and exotic species


• Modern, intelligent solutions to farming challenges such as organic pest control, how to source high-quality plants, how to find varieties, and how to create new cultivars


• 8-page colour section with beautiful photos

Regional: Interviewed farmers from: Minnesota, Pennsylvania, Missouri, Mississippi. Author has connections in Kentucky, Ohio, Indiana, Illinois, New York, Tennessee, West Virginia, Virginia, Missouri, Pennsylvania, Maryland, CA.

International: Covers all cold-hardy fruit grown in temperate climates, some techniques are transferable to fruits grown in tropical locations.

Canada: Covers all the major and some minor cold-hardy berries grown in Canada

Academic

Horticulture courses

Dig into the fruits of your labor! Profitable, innovative organic fruit farming strategies and skills for modern growers of any scale

AN INNOVATIVE GUIDE for growing and marketing organic small fruits and berries, The Berry Grower offers intelligent strategies and solutions for successful small-scale, non-chemical fruit production in the 21st century. Coverage includes:

• History, innovations, and 21st century challenges in modern fruit farming


• Creating your own market farming reality


• Farm planning for efficiency and profitability


• Factoring in climate change, drought, and extreme weather


• Soil fertility, efficient weed management, and organic pest control


• Modern tools of the trade for efficiency


• Harvesting, fruit handling, and packing


• Fruit profiles including raspberries, blackberries, strawberries, currants, gooseberries, figs, tomatoes, and more, including new cultivars


• Innovative marketing methods and thinking beyond fresh fruit with multi-product strategies to maximize profit


• Learn from other experts through interviews with successful growers and marketers from diverse areas around the USA.

From the market garden and small farm to the homestead and backyard, The Berry Grower is the essential guide for both new and aspiring organic small fruit growers and seasoned farmers looking to produce high- quality organic fruits and products for local markets and self-sufficiency.

Preface

PART 1: THE BASICS

1. Why Small Scale, Small Fruits?

— Why small fruit growing? — How and where to start? — Understanding current climate challenges — Small fruits to the rescue — Why micro fruit farming? — Limitations of small fruit growing — Maximize profits by being the workforce— The future of small and micro farming

2. 21st Century Strategic Planning

— Planning it out — How to research — Evaluating agricultural profit forecasts — Understanding your bioregion and regional climate — Choosing cultivars — How many plants?— Pollination

3. Sourcing Plants and Navigating the 21st Century Nursery Scene

— Sourcing plants and plant material — Sources to avoid — Organic or conventional? — Navigating the nursery scene — Quality nurseries

4. Creating Beds

— Creating space for small fruits to thrive — Mechanical tillage — No-till options — Spacing — Managing walkways — Stale bedding — Planting the beds — Planting in rows— Cover cropping

5. Managing Soil Fertility Organically

— Practical considerations — Soluble and insoluble organic fertilizers — Animal-product based fertilizers — Vegan plant-based fertilizers — Mineral fertilizers — Compost and manures — Consider the impacts — Applying organic fertilizers— Unlocking latent soil fertility

6. Planting Successfully

— Handling and inspecting nursery stock — Storing dormant plants — Effectively handling cuttings — Pre-planting preparations — Proper planting practices— Post-planting care

7. Organic Weed Management

— Using permanent grass cover — Mulch — Landscape fabric — Flame weeding — Plant Guilds

8. Tools of the Trade

9. Maintenance, Protection, and Organic Pest Control

— Integrated Pest Management (IPM) — Insect management — Common animal pests — Frost protection

PART 2: GETTING TO KNOW YOUR FRUIT ALLIES

10. Blackberries

— Types of modern blackberries — Site considerations — Cultivation — Fertilizing — Mulch and irrigation — Pests/Diseases/Challenges — Harvest — Marketing— Recommended cultivars

11. Blueberries

— Species — Cultivation — Planting — Weed control — Irrigation — Pruning — Pests/Diseases/Challenges — Cultivars (by region)— Harvesting and marketing

12. Raspberries

— Species — Cultivation — Irrigation — Pruning — Thinning — Trellising — Mulch— Propagation — Pests/Diseases/Challenges — Marketing— Cultivars

13. Strawberries

— Cultivation — Growing Methods — Thinning — Planting — Irrigation — Harvesting — Marketing — Pests/Diseases/Challenges— Cultivars

14. Juneberries

— Cultivation — Best species by region — Irrigation — Pests/Diseases/Challenges — Marketing— Cultivars

15. Muscadine Grapes

— Cultivation — Irrigation — Pollination — Pests and diseases — Marketing— Cultivars

16. Mulberries

— Species of mulberries — Cultivation — Irrigation — Potential for commercial production — Harvesting — Pests/Diseases/Challenges — Marketing— The future of mulberries— Recommended cultivars

17. Gooseberries

— Cultivation — Irrigation — Pests and diseases — Harvesting — Marketing— Recommended cultivars

18. Currants

— Cultivation — Irrigation — Pests and diseases — Harvesting — Marketing— Cultivars

19. Figs

— Cultivation — Cold region (USDA zones 5–7) — Understanding high tunnel fig growing — Warm region (USDA zones 8–10) — Harvesting

— Marketing — Pests and diseases— Cultivars

20. Tomatoes

— Cultivation — Pests and diseases — Irrigation — Marketing— Cultivars

21. Other Small Fruits Worthy of Consideration ...Or Not

— Aronia (Aronia melanocarpa) — Autumn Olive (Elaeagnus umbellata) and Goumi (Elaeagnus multiflora) — Bush and Nanking Cherries

— Kiwiberry (Actinidia arguta) — Cactus Fruits — Cornelian Cherry (Cornus mas) — Hardy Passionfruit (Passiflora incarnata) — Elderberry (Sambucus canadensis) — Feijoa (Acca sellowiana) — Goji (Lycium barbarum) — Hybrid Cane Berries — Rosehips — Seaberry/sea buckthorn(Hippophae rhamnoides) — Munson Grapes — Che (Maclura tricuspidata) — Honeyberry (Lonicera caerulea)

PART 3: HARVESTING, MARKETING, AND THE FUTURE

22. Harvesting and Post-Harvesting

— Harvest efficiency— Protecting, storing, and chilling

23. Market Planning and Strategies

— Direct marketing methods

24. The Future of Small Fruit Growing

— Climate change and fruit growing— Rescuing the genetic pool by selecting your own local cultivars

25. Interviews with Successful Small Fruit Market Growers

26. Conclusion

Appendix: Jivamritam

Notes

Resources

Index

About the Author

About New Society Publishers