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'Easily the best introduction to being a reporter' - Press Association


This is the only 'how to' book on journalism written by writers and editors who have operated at the top level in national news. It has long been the go-to book of advice for young reporters.


This edition includes a chapter on social media and is extensively updated throughout, with new content from Jemma Crew, an award-winning national news journalist. The book emphasises that good journalism must involve the acquisition of a range of skills that will empower trainees to operate in an industry where ownership, technology and information are constantly changing.


This handbook includes tips and tricks learned from working at the very top of the business, and is an invaluable guide to the 'universals' of good journalistic practice for professional and trainee journalists worldwide.


Acknowledgements

Preface

1. Journalism in an Age of Social Media

2. What Makes A Good Reporter?

3. The Limitations of Journalism

4. What Is News?

5. Where Do Good Stories Come From?

6. Research

7. Handling Sources, Not Them Handling You

8. Questioning

9. Reporting Numbers and Statistics

10. Investigative Reporting

11. How to Cover Major Incidents

12. Mistakes, Corrections and Hoaxes

13. Ethics

14. Writing News and Features

15. Intros

16. Construction and Description

17. Handling Quotes

18. Different Ways To Tell A Story

19. Comment, Intentional and Otherwise

20. How To Be A Great Reporter

Reading for Journalists

Index

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Date de parution

20 mars 2021

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0

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9780745343273

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English

The Universal Journalist
Easily the best introduction to being a reporter
Paul Jones, PA Media
What I admire about this book is that it is not simply a how to manual, it is also a wise, witty and extremely entertaining read. Anyone who aspires to be a journalist should read it
Dame Ann Leslie, British Journalism Review
Packed with handy hints and anecdotes ... An essential, down-toearth guide to what the job is all about
Press Wise Bulletin
The go-to guide for any up and coming journalist, shining a light on every element of the job in an engaging, insightful way. And with the likes of social media and data covered too, it s also a compelling read for the established reporter
Peter Clifton, Editor-in-Chief, PA Training
The Universal Journalist
Sixth Edition
David Randall with Jemma Crew
First published 1996
Sixth edition published 2021 by Pluto Press
345 Archway Road, London N6 5AA
www.plutobooks.com
Copyright David Randall 1996, 2000, 2007, 2011, 2016, 2021
The right of David Randall and Jemma Crew to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
ISBN 978 0 7453 4326 6 Hardback
ISBN 978 0 7453 4325 9 Paperback
ISBN 978 0 7453 4329 7 PDF eBook
ISBN 978 0 7453 4328 0 Kindle eBook
ISBN 978 0 7453 4327 3 EPUB eBook
This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental standards of the country of origin.
Typeset by Stanford DTP Services, Northampton, England
Simultaneously printed in the European Union and United States of America
To the memory of JOHN MERRITT, the best reporter I ever met.
Contents
Acknowledgements
Preface

1. Journalism in an Age of Social Media
Journalism and social media: the reality - Building your brand - Twitter as a news source - Social media and public opinion - How to survive being trolled - Coronavirus, misinformation and social media - Thinking time - Filter bubbles
2. What Makes a Good Reporter?
Attitudes - Character - Getting the right start
Panel: How to impress editors
3. The Limitations of Journalism
Owners priorities - The journalistic culture - Readers values
Panel: Crime reporting
4. What is News?
What is news? - News values - News value factors - A sliding scale for stories - Beauty and news values - Fake news - A word about good news
5. Where Do Good Stories Come From?
The habits of successful reporters - Getting out and about - News editors - Non-obvious sources - Other productive areas - Stories that good reporters avoid
Panel: Humanitarian crises
6. Research
What you should be looking for - Where to get it - Researching online - Printed sources - Research as a foreign correspondent
Panel: Researching a feature
7. Handling Sources, Not Them Handling You
Guidelines for dealing with any source - Official sources - Handling unauthorised sources - Unattributable sources off the record
8. Questioning
How to approach people - The most useful questions in journalism - Questioning uneasy sources - Questioning elusive, evasive and hostile sources - Questioning by email - Press conferences - Big name interviews
Panel: Interviews that challenge the subject s image
9. Reporting Numbers and Statistics
Questioning data - The uses and abuses of statistics - Averages - Distribution - Percentages - Per head - Surveys - Opinion polls - Correlation - Projections - Real versus apparent rise - Probability - Phoney science
10. Investigative Reporting
What is investigative reporting? - Productive areas to investigate - Investigative reporting skills - Computer literacy - How to run investigative operations - Going undercover
11. How to Cover Major Incidents
Case history: Hurricane Katrina, 2005 - How to make sure your coverage of a disaster doesn t turn into one - Death tolls - The death call - Professionalism under pressure
Panel: Disaster reporting from multiple sources
12. Mistakes, Corrections and Hoaxes
Mistakes - How should you respond to mistakes? - Great newspaper hoaxes
13. Ethics
General guidelines - Grey areas - Privacy - Paying for information or an interview
Panel: A little ethical dilemma
14. Writing News and Features
Planning - Clarity - Fresh language - Honesty - Precision - Suitability - Efficiency - Fluency - Revision - Is writing for online different to writing for papers and magazines? - The joys of writing
Panel: The writing brain
15. Intros
How to write sharp intros - Hard news approach - Other approaches - A word about feature intros
Panel: Intros and the value of detail
16. Construction and Description
Construction guidelines - Analysing story structures - Payoffs - Attribution - Description
Panel: An early lesson in description
17. Handling Quotes
When do you use quotes? - Accuracy - Efficiency - Attributing quotes - Inventing quotes
18. Different Ways to Tell a Story
Different approaches - Colour pieces - Backgrounders - Analysis - Vox pops - Shooting video
19. Comment, Intentional and Otherwise
Comment in news stories - The big I - Analysis - Obituaries - Leaders or editorial opinion pieces - Columnists - Reviews
Panel: Travel writing for grown-ups
Panel: Obituary news reports
20. How to Be a Great Reporter
Hard work - The application of intelligence - Intellectual courage - Meticulousness - Consuming appetite for books - A good knowledge of journalism s past - Obsessive nature

Reading for Journalists
Index
Acknowledgements
At the risk of sounding like an Oscars-night bore, there is a long trail of people whose advice and spirit inhabit this book. It begins, at the first newspaper I worked on, with the late Geoff Collard (from whom I learned that journalism without a sense of honour is not worth the name) and news editor Cathryn Sansom, whose hectoring lessons in professionalism seemed a curse at the time but have proved a rich blessing ever since. At the Observer , Peter Corrigan (by careful supervision) and writers like Peter Dobereiner, Hugh McIlvanney and the late Lawrence Marks (by example) showed me what sharp, clear writing really is. At the same paper, Paul Routledge and John Merritt gave me permanent lessons in how the best reporters think and breathe. On lecture tours in Russia, John Shirley taught me so much about how to take command of the material . And at the Independent and Independent on Sunday , where I spent my fourth decade in journalism, I learned yet again that you never stop learning. In particular, Simon Ritter s running commentary on each day s content improved my ability to spot written nonsense, working with Michael Williams was akin to attending a private master class in handling daily news, and Keith Howitt was a constant reminder that quality journalism begins and ends with attention to detail. Barely a day goes by without me testing in my head some potential intro, headline or news judgement against the standards these people set.
Thanks to Giovanni De Mauro, editor of Internazionale in Italy, for letting me reproduce parts of my columns on journalism from that magazine. And thanks, too, to Independent Print Ltd for giving me permission to quote from articles I wrote for the Independent on Sunday .
Preface
This book contains all the best advice I have learned or collected in four decades as a journalist. Some of it came direct and uninvited from wise old heads, some from observing classy reporters at work, some from picking their brains, some from books, some from websites and a lot from making mistakes and learning the hard way what was the best, most inventive way to do the job. But whatever the origins of the lessons contained here, they have helped to save my skin on numerous occasions and have earned me some wonderful jobs on others.
The book has always been called The Universal Journalist, a title designed to be an answer to those who think that each type of publication produces its own distinct form of journalism, inevitably regarded by its practitioners as superior to other kinds. It doesn t. If you write and read enough stories, in the end you realise that there really are only two types of journalism: good and bad. The bad is practised by those who rush faster to judgement than they do to find out, indulge themselves rather than the reader, write between the lines rather than on them, write and think in the dead terms of the formula, stereotype and clich , regard accuracy as a bonus and exaggeration as a tool, preferring vagueness to precision, comment to information and cynicism to ideals. The good is intelligent, entertaining, reliably informative, properly set in context, honest in intent and effect, expressed in fresh language and serves no cause but the discernible truth. Whatever the audience. Whatever the culture. Whatever the language. Whatever the circumstances. Such journalism could be printed in any publication, because it is, in every sense of the word, universal. This book sets out to tell you how to achieve it.
The second rationale for the title is that these days, in a world where both the available media and the amount of information bombarding us are multiplying all the time, anyone hoping to be a good journalist needs to acquire a range of new skills. A facility with words is no longer enough, You also have to be a sharp and sceptical questioner, be comfortable with statistics, understand how online media works, be able to use the internet for research, know how to handle increasingly sophisticated sources and their spin doctors, and be able to produce journalism that is more informative, fresh and reliable than that of the proliferating competition. If that sounds like a tall order, that s because it is. This book aims

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