The Relationship Revolution, livre ebook

The Relationship Revolution is a practical, behind-the-scenes look at what it truly takes to build, scale, and sustain high-impact 1:1 Account-Based Marketing. In an era defined by complexity, crowded markets, and rapidly shifting expectations, organizations need more than campaigns—they need meaningful, human-centered engagement with the accounts that matter most.

Grounded in nearly two decades of global marketing experience, this book blends proven frameworks, personal stories, award-winning programs, and modern innovations like AI. Newman shows readers how to adopt the mindset of “CMO of your accounts,” build trust with stakeholders, co-create with clients, and elevate marketing from a service function to a strategic drive.

Whether you’re launching your first Strategic 1:1 or scaling a global ABM engine, this book provides the mindset and creative inspiration needed to accelerate growth with purpose and precision.

List of Figures (p. vii)
Foreword (p. ix)
Acknowledgments (p. xi)
Introduction (p. xiii)
Chapter 1 The Soul of Strategic ABM (p. 1)
Chapter 2 The Strategic Pivot to 1:1 ABM (p. 7)
Chapter 3 Designing the Bespoke Experience (p. 31)
Chapter 4 Identifying and Selecting Your Strategic Accounts (p. 57)
Chapter 5 Deep Account Intelligence and Understanding (p. 79)
Chapter 6 Crafting the Bespoke Account Experience (p. 97)
Chapter 7 Implementing 1:1 ABM Operations (p. 121)
Chapter 8 Real-Life Success Stories and Lessons Learned (p. 147)
Chapter 9 Measuring Impact and Scaling for the Future (p. 171)
Chapter 10 What Does It All Mean? (p. 191)
Bibliography (p. 195)
About the Author (p. 199)
Index (p. 201)