Social Roots, livre ebook

Social Roots traces the history of a fundamental economic
shift that is underway. The shift is rooted in virtualization,
a key innovation factor, but when combined with influence
networks, the significance becomes transformative. The combined
power of these dimensions is creating a new economic
paradigm based on return on collaboration metrics rooted in
social capital theory.
Inside is the story of the near magical transformation, written
specifically so we do not forget the significance of this
decade of leadership in the influence economy. Many of the stories
in the first part of Social Roots are about organizations that
took the opportunity to experiment and experience the power
of social networking approaches to conducting business; and
social innovators striving to make the world a better place. Their
contributions to creating the influence economy are numerous,
and their story of how they achieved success creates a tapestry
of insight.
Preface ..................................................................................................ix
Acknowledgments .................................................................................xiii
Chapter 1 Our Social Roots..............................................................1
Chapter 2 Facebook........................................................................13
Chapter 3 Twitter............................................................................27
Chapter 4 LinkedIn........................................................................43
Chapter 5 Myspace.........................................................................53
Chapter 6 WordPress......................................................................65
Chapter 7 Blogger...........................................................................73
Chapter 8 YouTube.........................................................................81
Chapter 9 Social Learning...............................................................91
Chapter 10 Social Prospecting...........................................................97
Chapter 11 Social Analytics.............................................................109
Chapter 12 What’s Next?................................................................121
Notes..................................................................................................131
References............................................................................................139
Index..................................................................................................149