Proximity Marketing, livre ebook

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.

Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.

Preface xi 

Acknowledgments xxix 

Chapter 1 Synchronizing Business Designs 1 

Chapter 2 Proximity Marketing 49 

Chapter 3 Social Psychodynamics 85 

Chapter 4 Social Steering Strategy 121 

Chapter 5 Consumer Advocacy 155 

About the Author 179 

Index 181