Language Management, livre ebook

Seeks to understand how British organisations make decisions about language diversity in their professional communications

This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world. It explores the practices that the organisations use to manage language diversity in interorganisational relationships, and why certain practices occur in some situations and not others. The book highlights how organisations rely on individual employees to perform a variety of language tasks and the implications of this; the effect of English as a global lingua franca; and the translation challenges which organisations face. The book demonstrates that practices to manage language diversity are often a result of the resources organisations have at given moments in time, rather than being part of a deliberate language management strategy.

Figures and Tables

Chapter 1. Introduction 

Chapter 2. Organisational Language Management Practices 

Chapter 3. Managing Language Diversity as an SME

Chapter 4. Overcoming Language Barriers through the Use of Boundary Spanners

Chapter 5. Translation and the Challenge of Meaning

Chapter 6. BELF and its Malcontents

Chapter 7. Conclusion

Appendix

References

Index