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112
pages
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English
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Ebooks
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2024
Description
Transformational leaders need to be exceptional communicators.
Bombarded by new technology and unsure where artificial intelligence will take us? Asking yourself how this will impact communication at scale in your organization? How can you best harness this power for business success?
Companies and projects are at risk. Effective strategic internal communication will attract, engage, align, and retain your people to weather this storm of change. It will help them adopt new technologies.
But how can you tell if your strategy will succeed? What questions should you ask?
Internal Communication in the Age of Artificial Intelligence reveals a modern, multilayered approach to internal communication. It’s a practical guide for business leaders and communicators, filled with global case studies, behind-the-scenes insights, and stories from industry experts. You’ll learn what basics must be done brilliantly, how to engage with communities, and why a new immersive communication mindset is needed to prepare you for the future.
Testimonials (p. xi)
Disclaimer (p. xv)
Foreword (p. xvii)
Preface (p. xix)
Acknowledgments (p. xxv)
Introduction: Living in a World of Change (p. xxvii)
Chapter 1: Good, Better, Best Strategic Internal Communication (p. 1)
Chapter 2: Content Is King, Strategy Is Queen (p. 21)
Chapter 3: Foundation: The Basics You Can’t Miss (p. 37)
Chapter 4: Multidirectional Networks (p. 61)
Chapter 5: Immersive Communication (p. 77)
Chapter 6: Leadership Communication (p. 99)
Chapter 7: Strategic Alignment and Activating Your Team (p. 115)
Chapter 8: Embracing Tomorrow (p. 131)
Bibliography (p. 139)
About the Author (p. 147)
Index (p. 149)
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Publié par
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Date de parution
30 mai 2024
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EAN13
9781637426050
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Langue
English
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Poids de l'ouvrage
1 Mo