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143
pages
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English
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Ebooks
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2017
Description
This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders.
Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed.
The book concludes with predictions of the future of internal communications research, theory development, and practices.
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Publié par
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Date de parution
03 janvier 2017
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EAN13
9781631576768
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Langue
English