A Beginner's Guide to Mobile Marketing, livre ebook

This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world.
Preface ……………………………………………………………….……………………………………………………………….xi
Acknowledgments ……………………………………………………………….xiii
Introduction ………………………………………………………………. xv
Chapter 1 Past, Present, and Future Opportunities for Mobile Marketing ………………………………………………………1
Chapter 2 Calling and Messaging ……………………………………………………………….11
Chapter 3 Search and Web ……………………………………………………………….27
Chapter 4 Mobile Applications (Apps) ……………………………………………………………….43
Chapter 5 Social Media Networks ……………………………………………………………….57
Chapter 6 Mobile Advertising ……………………………………………………………….63
Chapter 7 Accessing Content ……………………………………………………………….89
Chapter 8 Mobile Marketing Strategy and Resources ……………………………………………………………….105
Key Terms ……………………………………………………………….111
Advance Quotes for A Beginner’s Guide to Mobile Marketing ……………………………………………………………….127
Notes……………………………………………………………….129
References ……………………………………………………………….135
Key References ……………………………………………………………….143
Index ……………………………………………………………….145