Business Analytics, livre ebook

Business Analytics: A Data-Driven Decision Making Approach for Business—Part I provides an overview of business analytics (BA), business intelligence (BI), and the role and importance of these in the modern business decision-making. The book discusses all these areas along with three main analytics categories: descriptive, predictive, and prescriptive analytics with their tools and applications in business.

This volume focuses on descriptive analytics that involves the use of descriptive and visual or graphical methods, numerical methods, as well as data analysis tools, big data applications, and the use of data dashboards to understand business performance.

The highlights of this volume are:

• Business analytics at a glance
• Business intelligence (BI), data analytics
• Data, data types, descriptive analytics
• Data visualization tools
• Data visualization with big data
• Descriptive analytics—numerical methods
• Case analysis with computer applications

Ancillary data sets and more available for downloading on the publisher's website.

Preface (p. ix)
Acknowledgments (p. xv)
Part I Foundations of Business Analytics (BA) (p. 1)
Chapter 1 Business Analytics (BA) at a Glance (p. 3)
Chapter 2 Business Intelligence (BI), Business Analytics (BA), and Data Analytics (p. 29)
Part II Descriptive Analytics (p. 57)
Chapter 3 Data, Data Types, and Descriptive Statistics (p. 59)
Chapter 4 Descriptive Analytics: Data Visualization (p. 79)
Chapter 5 Data Visualization with Big Data (p. 125)
Chapter 6 Basic Analytics Tools: Describing Data Numerically—Concepts and Computer Analysis (p. 139)
Chapter 7 Wrap-up, Cases, and Notes on Implementation (p. 195)
References (p. 215)
Additional Readings (p. 217)
About the Author (p. 219)
Index (p. 221)
Ancillary data sets and more available for downloading on the publisher's website.