Classroom to Workplace, livre ebook

Classroom to Workplace: Land Your First Marketing Communications Job is the perfect career-building handbook for those entering the marketing communications professions. It provides practical guidance and easy-to-use motivational steps to help advertising, public relations, and digital marketing students and grads chart their own path to overcome insecurities and job-hunting roadblocks, putting their best foot forward starting now.

Featuring valuable insights from diverse communications majors who have landed competitive jobs, the book offers proven tips to help aspiring professionals manage nerves and self-doubt, choose career directions, get the most from internships, build a professional network, craft application materials, interview confidently, and start strong in a new job. Hiring and human resource professionals share essential best practices for success.

Testimonials (p. xi)
Acknowledgments (p. xiii)
Introduction (p. xvii)
Chapter 1 Owning Your Story, Celebrating Your Brand (p. 1)
Chapter 2 Career Choices: Get Curious, Take Initiative (p. 19)
Chapter 3 Internships and Volunteerism: Getting Started (p. 33)
Chapter 4 Networking: Your BFF Starting Now (p. 49)
Chapter 5 Get Your Game On: Your Strategic Plan (p. 61)
Chapter 6 Your Brand Essentials = Resume + Cover Letter + Social Media (p. 71)
Chapter 7 The Application Cycle (p. 95)
Chapter 8 Salary and Benefits (p. 113)
Chapter 9 Job Success From Day One (p. 121)
Chapter 10 Reality Check: How Business Expectations Differ From the Classroom (p. 141)
Appendix (p. 151)
Notes (p. 153)
References (p. 155)
About the Author (p. 157)
Index (p. 159)