Aspiring to be Global, livre ebook

Multidimensional exploration into the building of global village, tourist identity, English language learning and tensions of space

This book makes a novel contribution to the sociolinguistics of globalization by examining the dynamics between language and social change in the tourism destination of West Street, Yangshuo, China. The author makes use of multiple sources, including ethnographic interviews, tourist literature, public signage and policy documents, to examine how tourist mobilities are embedded in and interact with historical, geographical, social, cultural, economic and semiotic factors in the creation of a ‘global village’. The transformation of West Street is emblematic of changes in Chinese society under globalization, revealing new subjectivities, tensions and struggles inherent in this ongoing process of social change.

Chapter 1. Introduction

Chapter 2. Approaching the ‘Global Village’        

Chapter 3. Commodification of Place, Consumption of Identity: Making ‘Global Village’ a Brand 

Chapter 4. Tensions of Space: Living on the Margins of the ‘Global Village’

Chapter 5. Global Village as ‘English Corner’: ‘Enjoy Speaking English All the Time’            

Chapter 6. Globalization: A Short Reflection        

References

Appendix