The Success Case Method, livre ebook
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241
pages
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English
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Ebooks
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2003
Écrit par
Robert Brinkerhoff
Publié par
Berrett-Koehler Publishers
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241
pages
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English
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Ebooks
-
2003
Description
Each year, organizations spend millions of dollars trying out new innovations and improvements-and millions will be wasted if they can't quickly find out what's working and what is not. The Success Case Method offers a breakthrough evaluation technique that is easier, faster, and cheaper than competing approaches, and produces compelling evidence decision-makers can actually use.
Because it seeks out the best stories of how real individuals have actually used innovations, The Success Case Method can ferret out success no matter how small or infrequent. It can salvage the few "gems" of success from a larger initiative that is not doing well or find out how to make a partially successful effort even more successful. The practical methods and tools in this book can help those who initiate and foster change, including leaders, executives, managers, consultants, training directors, and anyone else who is trying to make things work better in organizations get the greatest returns for their investments.
Preface
1 What is the Success Case Method and How Does it Work?
The Basic SCM Questions
Uses for the Success Case Approach
How the Success Case Method Works
2 The Success Case Method: Step by Step
The SCM Steps
Where the Steps Came From—The Accidental SCM Study
3 Focusing and Planning a Success Case Study
4 Envisioning Success: Creating an Impact Model
The Impact Model
Impact Model: The Beginning or the End?
Creating Impact Models
Some Impact Model Examples
State Family Welfare Agency Model
Impact Model for Pharmaceutical Sales
Reps Using Laptops
Impact Model for a Beer Distributor
Impact Model for Home Healthcare Services
A Final Note on Impact Models
5 Using a Survey to Search for Best and Worst Cases
A High Level Look at the Survey Process
Alternatives to the Formal Survey
The Formal Success Case Survey
Devising a Scoring Scheme
Planning the Success Case Survey
6 Interviewing and Documenting Success Cases
Step 1: Analyze the Survey Responses to Identify Potential Success Cases
Filling Buckets: The Protocol Conceptual Model
Basic Interview Process
Documenting Success Cases
7 Communicating Credible and Compelling Results that Tell the Story
The Six Major Success Case Report Conclusions
The Conclusion Types Illustrated
Building Interest in SC Study Findings
8 Putting the Success Case Method to Work: Strategic Applications
Mining “Gems” from a Large And and Mature Program
Salvaging Valuable Parts from a Doomed Program
Employing a “Rapid Prototyping” Approach
Improving a Vital Support Program
Providing Exemplary Role Models to Teach and Motivate Others
Marketing an Initiative
Pinpointing the Specific Value of “Soft” Interventions
Supporting and Leveraging “Pioneer” Experiences
Your Turn
A Success Case Study Final Report
References
Index
About the Author
Because it seeks out the best stories of how real individuals have actually used innovations, The Success Case Method can ferret out success no matter how small or infrequent. It can salvage the few "gems" of success from a larger initiative that is not doing well or find out how to make a partially successful effort even more successful. The practical methods and tools in this book can help those who initiate and foster change, including leaders, executives, managers, consultants, training directors, and anyone else who is trying to make things work better in organizations get the greatest returns for their investments.
Preface
1 What is the Success Case Method and How Does it Work?
The Basic SCM Questions
Uses for the Success Case Approach
How the Success Case Method Works
2 The Success Case Method: Step by Step
The SCM Steps
Where the Steps Came From—The Accidental SCM Study
3 Focusing and Planning a Success Case Study
4 Envisioning Success: Creating an Impact Model
The Impact Model
Impact Model: The Beginning or the End?
Creating Impact Models
Some Impact Model Examples
State Family Welfare Agency Model
Impact Model for Pharmaceutical Sales
Reps Using Laptops
Impact Model for a Beer Distributor
Impact Model for Home Healthcare Services
A Final Note on Impact Models
5 Using a Survey to Search for Best and Worst Cases
A High Level Look at the Survey Process
Alternatives to the Formal Survey
The Formal Success Case Survey
Devising a Scoring Scheme
Planning the Success Case Survey
6 Interviewing and Documenting Success Cases
Step 1: Analyze the Survey Responses to Identify Potential Success Cases
Filling Buckets: The Protocol Conceptual Model
Basic Interview Process
Documenting Success Cases
7 Communicating Credible and Compelling Results that Tell the Story
The Six Major Success Case Report Conclusions
The Conclusion Types Illustrated
Building Interest in SC Study Findings
8 Putting the Success Case Method to Work: Strategic Applications
Mining “Gems” from a Large And and Mature Program
Salvaging Valuable Parts from a Doomed Program
Employing a “Rapid Prototyping” Approach
Improving a Vital Support Program
Providing Exemplary Role Models to Teach and Motivate Others
Marketing an Initiative
Pinpointing the Specific Value of “Soft” Interventions
Supporting and Leveraging “Pioneer” Experiences
Your Turn
A Success Case Study Final Report
References
Index
About the Author
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Publié par
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Date de parution
09 janvier 2003
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EAN13
9781605093888
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Langue
English
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Poids de l'ouvrage
1 Mo
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