Learning Experience Design Essentials, livre ebook

Outreach to ATD audience via emails to ATD audience, book catalog that ATD releases to its members and contacts, blog posts by authors and promotion of those posts to ATD audience; authors will support outreach with social media, help authors line up some podcasts with relevant outlets in TD.

• ADDRESSES A GAP IN THE INDUSTRY: This book highlights an often-missing component of the instructional design process: the context of the work environment. It lays out the learning experience design process for instructional designers so they can create effective learning experience that considers the context of how, when, and where learning is applied.
• PRACTICAL: Throughout every chapter, includes prompts and tips for helping the reader craft a 30/60/90-day plan to apply the book concepts to actual work.
• PLATFORM AUTHOR: Is written by a leading authority in the field, an active influencer on social media with 25.6k followers on LinkedIn, and an up-and-coming author in the talent development and training industry. It’s Cara’s debut book, which Cara will promote through her own Instructional Redesign Podcast and website, speaking engagements, conferences, webinars, and written articles on outlets in the training and development field.
• APPROPRIATE FOR COURSE ADOPTION: Can be used in university and higher education courses on instructional design and will be used in graduate course taught by Cara on storyboarding and scenario-based e-learning for Boise State University’s Organizational & Workplace Learning department.

Design Learning Experiences, Not Events

Learning Experience Design Essentials explores how new instructional designers and those looking to build their skills and align their function to the business can blend content and context to elevate learning experiences. Expert Cara North maps out the skills and capabilities that define the work learning experience design (LXD) professionals do.

Cara lays out an LXD process to guide readers in creating effective experiences. It includes the all-important task analysis to understand the shoes your learners walk in while performing at work. Other steps include creating assessments, conducting usability testing, and messaging the why behind the learning experience.

Traditional instructional design places undue emphasis on dumping training content on learners through a combination of information, media, and technology. What’s missing is the context of how learning happens and the understanding that learning is a process, not a one-time event.

This book will help you craft a 30/60/90–day plan to apply the concepts throughout. By the end, you’ll feel confident saying “yes” to the simple question, “Would you want to take your own learning experiences?”

Introduction: A Call to Action

1. What Is Learning Experience Design (LXD)?

2. The LXD Process

3. The Request, the Kickoff, and the Scope Agreement

4. The Shoes and the Funnel

5. The Product: UX and UI

6. The Product: Accessibility

7. The Product: Assessments

8. The Red Pen

9. The Message and the Takeoff

10. The Results

11. Where We Do the Work

Conclusion: Becoming an LXD Champion