Strategic Management of Healthcare Organizations, livre ebook

Few industries are buffeted from as many strong forces as healthcare. The industry is highly regulated, thus dramatically increasing costs and sometimes even interfering with the ability to deliver healthcare. New drugs, treatments, and medical technologies are so common that keeping track of them can be overwhelming, and incorporating them into patient care or administration can be costly and complicated. This book lays a stakeholder foundation for managing a healthcare organization strategically. It contains step-by-step tactics as well as examples of HCOs that are having success with various aspects of the stakeholder approach in their organizations. As any experienced healthcare executive knows, making changes to a healthcare delivery system is like trying to modify an aircraft while it is in flight. The process is complicated and the consequences of mistakes can quickly lead to disaster. With this book, you’ll get a new approach to managing healthcare within your organization, an approach that will unlock innovation and create more value for a broad group of industry participants.
Preface ..................................................................................................xi
Introduction ........................................................................................xiii
Chapter 1 Working Together to Create Value for Customers .............1
Chapter 2 Sales and Marketing Don’t Always Get Along .................37
Chapter 3 Taking a Look Under the Hood of the Interface .............59
Chapter 4 Mending the Rift Between Sales and Marketing..............93
Chapter 5 Assessing Your Sales-Marketing Interface ......................119
Chapter 6 Challenges to Your Sales-Marketing Interface ...............147
Appendix The Sales-Marketing Huddle: Workshop Template .......165
About the Authors .......173
Notes.......175
References .......179
Index .......185