(Re)Value, livre ebook

Pricing power is a simple concept, yet so many successful people overlook it, leaving money on the table. It’s not about charging more; it’s about discovering the only type of value your customers will pay more for.

Not all value is equal. Want to 2X your earnings? If you operate with a 15-percent profit margin, you could grow your business by 100 percent, managing twice the resources and doubling your complexity. Or you could simply increase your pricing power by 15 percent. While few know how, the companies, leaders, and productive individuals embracing the lessons of Re-Valuing do it every day.

Join the Re-Value Revolution and Ignite Your Team to:

• Discover what your customers are willing to pay more for.
• Identify where your business is leaking value and intervene.
• Cut through competing priorities by asking the right questions.
• Ensure your strategies will stand the test of time.

REVALUE shares a wealth of game-changing insights within an easy-to-apply framework, distilling a 20+ year pursuit into an entertaining read that you can easily digest on your next domestic plane ride.

Prologue (p. xi)
Acknowledgments (p. xiii)
Chapter 1 Opening (p. 1)
Why Now and Why Re-Value? (p. 1)
Opportunity and Overview (p. 5)
Chapter 2 Worthwhile Obstacles (p. 9)
The Parable of Cash the Cow–Part I (p. 10)
Don’t Slip on the Monetization Curve (p. 16)
Avoid Pricing Riptides (p. 21)
Chapter 3 Atomic Behaviors (p. 29)
What Grips Your Attention? (p. 32)
The Most Overlooked Pricing Variable (p. 40)
How to Maximize What They’ll Pay (p. 46)
Chapter 4 Re-Value Reliably (p. 53)
Optimize to Your Size, Age, and Knowledge (p. 54)
Find Your Transparent Thread (p. 61)
The Simple Process of Re-Valuing (p. 67)
Chapter 5 True Questions (p. 73)
The Parable of Cash the Cow–Part II (p. 73)
The Most Valuable Type of Question to Ask (p. 76)
True Cases and Cautionary Tales (p. 81)
Epilogue: The Parable of Cash the Cow–Part III (p. 91)
References (p. 97)
About the Authors (p. 99)
Index (p. 101)