China, livre ebook

Foreign firms typically engage China as a sourcing location or as a market to sell their goods. China is increasingly taking on a more prominent role in global business. After 30 years of economic reforms that have enabled China to become the workshop of the global economy, we are now witnessing the transformation of the “Middle Kingdom” into one of the world’s largest consumer markets and one of the world’s most productive centers of innovation. If you are interested in doing business in China, you’ll need this book. This book details the history, culture, economy, marketing, sourcing, staffing, etiquette, negotiation, and daily life. Anyone hoping to achieve global business success in the 21st century must be familiar with these concepts. Strother takes you inside the requirements; what works; what won’t; and so much more.
Chapter 1 Introduction ..................................................................1
Chapter 2 History, Philosophy, and Religion ................................11
Chapter 3 Culture ........................................................................27
Chapter 4 Economy......................................................................45
Chapter 5 Th e Consumer Market .................................................61
Chapter 6 Marketing Strategy .......................................................81
Chapter 7 Sourcing in China ......................................................107
Chapter 8 Business Structures .....................................................125
Chapter 9 Staffi ng and Employment ...........................................151
Chapter 10 Business Etiquette ......................................................173
Chapter 11 Negotiation ................................................................187
Chapter 12 Daily Life ...................................................................203
Notes..................................................................................................219
References ...........................................................................................223
Index .................................................................................................227