As I Was Thinking...., livre ebook

Political and international affairs directly impact every form of business and affect our daily lives to a significant degree. However, whether professionally active in international business and trade or not, we all are bombarded by a colossal volume of reports and articles. In spite of progress in transparency, it becomes increasingly burdensome to understand the consequences of a global market. As I Was Thinking . . . offers these short commentaries and editorials combined with insightful cartoons, to
encourage comprehension of and thinking about the most important and relevant international business and trade topics today. A clearer understanding allows the reader to hone and better exercise political perspective, so that you know what to support, what to question, and what to contemplate further. “In addition to its scholarly insight and wisdom, Czinkota’s book is fun to read, and loaded with anecdotes that reduce the theoretical to the practical so that every player—the manufacturer, exporter, and consumer—can glean real-life application. He’s a first class professor who gets it.” —From the Foreword by Congressman Donald Manzullo, (Fmr) Chair, House Small Business Committee and Subcommittee on Asia
Section 1 On Commerce and Trade ............................................... 1
The Cost of Free Trade, Marketing
Management, July–August 2003, pp. 50–53 .....................3
Trade Policy and International Marketing
(With Charles Skuba), Marketing
Management, May 2013 ...................................................7
Reorganize But Spare Agencies
That Count (With Don Bonker),
Roll Call, March 8, 2012 ................................................13
Exports and Imports for US manufacturers
(With Don Manzullo), The Washington Times,
May 27, 2003, A17 .........................................................17
In Need of Honorable Merchants, Sri Lanka
Guardian, June 7, 2014 ..................................................21
Great Chinese Ham from Virginia
(With Charles Skuba), Ovi Magazine,
June 21, 2013 .................................................................25
Surely US Set to Reconcile, The Japan Times,
November 6, 2004 ..........................................................29
The Rise of the Consumer (With Charles
Skuba), Marketing Management,
September/October 2009 ................................................33
Section 2 On Innovation in Today’s Global Community ............. 37
Achieving ‘Glocal’ Success (With Ilkka A.
Ronkainen), American Marketing Association,
April 2014.......................................................................39
GM in Asian Auto Markets (With Charles
Skuba), Korea Times, June 14, 2009 ...............................45
What We Should Be Teaching Kids That Isn’t Found
in Heavy Book Bags (With Thomas A. Czinkota),
Shanghai Daily, November 2, 2009 .................................49
International Marketing: An Imperative for
Southeast Europe (With Valbona Zeneli),
George C. Marshall European Center for Security
Studies, January 2014 .....................................................53
Section 3 On Daily Life and International Affairs ........................ 57
Economic Lessons from the Olympics
(With Jiashin Cui), Gulf Daily News,
August 8, 2012................................................................59
Super Bowl vs. Olympics: Discerning the
Marketing Difference (With Charles Skuba),
Ovi Magazine, January 24, 2014 ....................................63
The Kindest Cut: Pursuit of Prosperity
Will Heal International Rifts, Washington
Times, March 26, 2003 ...................................................67
Royal Wedding: Tying
US–UK Knot (With Mariele Marki),
Korea Times, February 5, 2011 .......................................71
Section 4 On Business and Conflict ............................................. 75
Terrorism and International Business
(With Gary Knight and Gabriele Suder),
Japan Today, September 8, 2011 .....................................77
Afghanistan and War Against Terror (With Gary
Knight and Gabriele Suder), The Korea Times,
October 4, 2011..............................................................81
On the Front Line: Marketers Combat Global
Terrorism, Marketing Management, May–June 2005,
pp. 33–39 .......................................................................85
Armenian News, August 28, 2014 ...................................97
Success in the Battle Against Counterfeits
(With Alexandria Times October 31, 2014),
Marketing Management, October 2014 ..........................99
Section 5 On Freedom and Economic Growth ........................... 105
On Freedom and International Marketing,
Congressional Record US House of
Representatives, May 9, 2005 .......................................107
How Economic Growth Becomes Visible
(With Roger Blackwell), Korea Times ...........................113
Of Chicken Slaughter and NSA Wiretaps:
Do We Really Want to Know, Ovi Magazine;
November 8, 2013 ........................................................117
Guilt or Competition? Winning the Cyber Espionage
War (With Alice Lu), Sri Lanka Guardian, June 3,
2014 .............................................................................121
The Janus Face of International Marketing
(With Charles Skuba), Marketing Management,
Fall 2011 .......................................................................125
Pinball—Competing Economic Aspirations, Korea
Times, September 11, 2008 ..........................................129
Section 6 On Exports ................................................................. 133
Exports and Innovation, Marketing Management,
Spring 2011 ..................................................................135
The Rationale for Export Promotion, Marketing
Management, Winter 2012 ...........................................139
How Should We Measure the Winners? Ovi
Magazine, August 8, 2012 .............................................143
Have Lunch or Be Lunch: Smaller Firms Thrive
in Vulnerable Markets (With Ilkka Ronkainen),
Marketing Management, March–April 2003,
pp. 48–50 .....................................................................147
Eagles Fly But Don’t Always Soar, Liechtensteiner
Vaterland, February 5, 2008 ..........................................155
Index .................................................................................................159