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125
pages
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English
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Ebooks
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2024
Description
If you think that entrepreneurs are born and not made, it may be because you never learned the steps to starting a business.
John Vinturella, who has more than forty years of experience as an entrepreneur, explores how to sharpen business skills, identify opportunities, and take an orderly approach to business planning in this guide to becoming your own boss.
Learn how to:
- cultivate an entrepreneurial mindset.
- conduct market research and feasibility analyses.
- write a comprehensive business plan.
- overcome obstacles business owners face.
Drawing on his own experiences running a successful small business for twenty years, Vinturella lets you know what to expect as you start a business. He also shares numerous case studies based on actual companies to help you identify common mistakes and best practices in building a business.
Whether you already have a business idea, want to find one, or are considering career options, this book will improve your chances of success.
The author prepared teaching notes, lecture slides, and quantitative examples to accompany this book. Please contact marketing@businessexpertpress.com to request the ancillary materials.
List of Tables (p. xi)
List of Figures (p. xiii)
Preface (p. xv)
Epigraph (p. xix)Step 1 Think Like an Entrepreneur (p. 1)
Chapter Objectives (p. 1)
a. What Is Entrepreneurship? (p. 1)
b. Small Business Opportunities (p. 7)
c. The Entrepreneurial Process (p. 13)
d. The Nature of Small Business (p. 16)
Summary (p. 21)
Case Study 1-1 Used-Book Store (p. 23)
Study Questions (p. 24)Step 2 Consider the Internet (p. 27)
Chapter Objectives (p. 27)
a. Why the Internet? (p. 28)
b. Search Engine Optimization (p. 29)
c. Pay-Per-Click (p. 30)
d. Social Media (p. 31)
e. Selling on Amazon and eBay (p. 32)
Study Questions (p. 35)Step 3 Research the Market (p. 37)
Chapter Objectives (p. 37)
a. Market Research Fundamentals (p. 37)
Study Questions 1 (p. 40)
Study Questions 2 (p. 49)
b. The Marketing Plan (p. 50)
Summary (p. 51)
Study Questions 3 (p. 53)Step 4 Check Feasibility (p. 55)
Chapter Objectives (p. 55)
Break-Even Analysis (p. 55)
Study Questions (p. 57)Step 5 Consider Alternatives (p. 61)
Chapter Objectives (p. 61)
a. Remote Work (p. 61)
b. Home-Based Businesses (p. 62)
c. Franchising (p. 64)
Case Study 5-1 SpeeDee Oil Change of St. Charles Ave. (p. 66)
d. Buying an Existing Business (p. 70)
Study Questions (p. 73)
e. Business Valuation (p. 73)
Case Study 5-2 Tammany Supply, Inc. (A) (p. 77)
Study Questions (p. 81)
f. Negotiating the Sale (p. 81)
Case Study 5-3 Tammany Supply, Inc. (B) (p. 82)
Study Questions (p. 86)Step 6 Write a Business Plan (p. 89)
Chapter Objectives (p. 89)
a. Business Planning Overview (p. 89)
b. The Strategic Plan (p. 98)
Case Study 6-1 Tammany Supply, Inc. (C) (p. 99)
Study Questions (p. 103)
c. Elements of Style (p. 105)
Summary (p. 107)
Case Study 6-2 Tammany Supply, Inc. (D) (p. 109)
Study Questions (p. 112)Step 7 Fund the Venture (p. 115)
Chapter Objectives (p. 115)
a. The Financial Plan (p. 115)Step 8 Grow the Business (p.
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Publié par
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Date de parution
10 mai 2024
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EAN13
9781637425862
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Langue
English