Innovative Business Development, livre ebook

Integrating innovation successfully is a common challenge for businesses, but one that many struggle to overcome.

This book provides not only an understanding of why this happens but actionable steps to overcome it. Offering practical solutions and a fresh perspective, the book illustrates the correlation between innovation and business development and shows how they can complement each other to create a successful business strategy.

From identifying relevant problems to scouting for the right technology and building a meaningful network of partners, this book covers a wide range of topics. It is therefore ideal for a diverse range of professionals, including new entrepreneurs who want to understand how large corporations behave, novice business development, and innovation managers who want to learn best practices and effectively navigate their roles, and experienced professionals who are looking for a structured approach to incorporate innovation.

This book is ideal for executives who aspire to transform their companies into more innovative organizations but are uncertain about the most effective strategies or have encountered previous failures. Regardless of experience level, this book offers practical guidance and a fresh perspective for taking innovation to the next level and driving it to successful execution.

Foreword (p. ix)
Acknowledgments (p. xiii)
Introduction (p. xv)
Chapter 1 The Intersection of Business Development and Innovation (p. 1)
Chapter 2 The Importance of Business Development (p. 3)
2.1 Corner Stones for Effective Business Development (p. 3)
2.2 Business Development Versus Sales (p. 15)
2.3 Unique Qualifications for a Business Development Manager (p. 16)
2.4 Building and Maintaining a Network (p. 20)
Chapter 3 A Company’s Journey Toward Innovation (p. 27)
3.1 Experience and Willingness to Adopt New Technology (p. 27)
3.2 Leveraging Technology and Digital Transformation (p. 29)
3.3 Innovation as Public Relations (p. 30)
3.4 The Road Toward Innovation (p. 31)
3.5 Internal Versus External—The Innovation Challenge (p. 32)
Chapter 4 Why Do Companies Find It So Hard to Innovate (p. 35)
4.1 The DNA of Large Corporations (p. 35)
4.2 Failure to Incorporate Innovation (p. 37)
Chapter 5 Establishing the Right Foundation (p. 45)
5.1 Building the Right Process (p. 45)
5.2 Building the Right Team (p. 47)
5.3 Building the Right Mindset (p. 50)
Chapter 6 Different Paths to Incorporate External Innovation (p. 55)
6.1 Build Versus Buy (p. 55)
6.2 Invest—Corporate Venture Capital (CVC) (p. 56)
6.3 Partner—Building Technology Partnerships (p. 60)
Chapter 7 Phases Toward Implementation (p. 63)
7.1 Phase 1—Internal Examination Into the Core (p. 63)
7.2 Phase 2—External Exploration or Scouting (p. 69)
7.3 Phase 3—Onboarding (p. 79)
Chapter 8 Making It Count—Advancing Innovation (p. 89)
8.1 Setting the Groundwork (p. 89)
8.2 Persistence and Perseverance (p. 93)
8.3 Creating a Sense of Urgency (p. 95)
8.4 Leveraging Success Stories (p. 96)
Chapter 9 Overcoming Barriers (p. 97)
9.1 Navigating Within the Maze (p. 97)
9.2 Business Encounters (p. 104)
Chapter 10 Mistakes to Steer Clear of (p. 109)
Chapter 11 Summing Up (p. 115)
Appendices (p. 117)
About the Author (p. 123)
Index (p. 125)