Enhancing the Managerial DNA of Your Small Business, livre ebook

Most people who start businesses do so with little or no
experience and no formal education in business or management
training. If this sounds familiar, this book has been
written expressly for you and anyone who aspires to create
a business.
This book fills some critical gaps in managerial knowledge
that cause many of the problems that small business
owners face as they try to navigate the business world with
inadequate knowledge of how to manage a business. Inside,
you will learn five core topics that will make the difference
between success and failure: strategic planning, financing,
marketing, managing cash flow, and managing costs. This
book also incorporates three topics that are very important
to small businesses: break-even analysis, legal business
structures, and intellectual property protection.
List of Figures.........................................................................................xi
List of Tables.........................................................................................xiii
Preface.................................................................................................. xv
Acknowledgments................................................................................. xvii
Chapter 1 Introduction.....................................................................1
Chapter 2 Strategic Planning...........................................................11
Chapter 3 Financing........................................................................49
Chapter 4 Marketing.......................................................................79
Chapter 5 Managing Cash Flow....................................................105
Chapter 6 Managing Costs............................................................125
Appendix A Break-even Analysis........................................................145
Appendix B Legal Business Structures.................................................151
Appendix C Intellectual Property Protection.......................................159
Notes..................................................................................................167
References............................................................................................177
Index..................................................................................................185