Revenue Management, livre ebook

This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. Revenue Management discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.
Preface ..................................................................................................xi Acknowledgments .................................................................................xiii Chapter 1 What Is Revenue Management and Why Is It Important? ....................................................................1 Chapter 2 Origins and Applications of Revenue Management ........11 Chapter 3 Introduction to Financial Analysis of Revenue Management Decisions ..................................................23 Chapter 4 Setting Prices: An Overview ...........................................39 Chapter 5 Revenue Management Techniques ..................................51 Chapter 6 Customer Reactions to Revenue Management Techniques .....................................................................67 Chapter 7 Additional Tools for Analysis of Revenue Management Decisions ..................................................79 Chapter 8 Revenue Management and Capacity Analysis .................91 Chapter 9 Revenue Management and the Theory of Constraints ... 103 Chapter 10 Relating Revenue Management to Customer Value ......119 Chapter 11 Are Your Customers Profitable? ....................................127 Chapter 12 Making Revenue Management Decisions .....................135 Chapter 13 Emerging Issues in Revenue Management ....................145 Notes..................................................................................................155 References ...........................................................................................161 Index .................................................................................................167