Jane Butel's Tex-Mex Cookbook, livre ebook

- Press release and press release distribution
- ARCs made available; DRC on Edelweiss
- Regional focus to various publications with an emphasis in southwestern culture and food, including True West Magazine, Ventanas, Southwest: The Magazine, Su Casa, New Mexico Magazine, and Chili Pepper Magazine
- Robust digital marketing campaigns, including author email list promotions, Turner Publishing email list promotions, email drip campaigns, freemiums, and social media campaigns
- Publisher-sponsored giveaways, including a Turner Publishing Free Book Friday giveaway and a Goodreads giveaway
- Collaboration with regional groups, including Albuquerque Convention & Visitors Bureau and local charities
- Renowned chef: Author is owner of Jane Butel’s Southwest Cooking School, voted “Best in the US” by several agencies including Bon Appetit Magazine. (active alumni of 3,000)
- Bestselling and popular author: Butel is the author of 22 cookbooks with six million copies sold and five bestsellers. Runs www.janebutelcooking.com with over 10,000 views per month. E-newsletter—5,000 opt-in subscribers. Owner of Pecos Valley Spice Co. (PVSC) sells spices and gift sets via direct mail, department stores and gourmet stores—treasured source of pure SW chiles and ingredients. Former Les Dames D’Escoffier Board Member