Field Methods for Academic Research: Interviews, Focus Groups and Questionnaires in Business and Management Studies , livre ebook

UJ Press - Dan Remenyi

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237 pages

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Data is at the heart of most academic research and this book is about how to collect data outside of a laboratory. There are many different ways in which data can be collected and this textbook focuses on three of the most important for research students to be aware of and master. These are data collected through interviews, data collected as a result of focus groups and data collected with the use of a questionnaire.The writing of this book was inspired by observing just how badly these topics are often taught and so I have laid out straight forward but quite rigorous approaches to these data acquisition methods. These three data collection methods are not especially difficult but if they are not implemented correctly the data acquired may not be of much value to the researcher. Therefore, it is really important for researchers to be familiar with an effective way of implementing these methods.it is important to note this book does not attempt to advise on how to analyse or interpret the data which is acquired through these field methods. That task is left up to other books.The appendices in this book contain a number of examples of questionnaires as well as some additional advice in the use of questionnaires in academic research.Readers of this book have my best wishes in achieving their objectives through their work with academic research.

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Publié par	UJ Press
Date de parution	16 août 2022
Nombre de lectures	0
EAN13	9781776402397
Langue	English
Poids de l'ouvrage	2 Mo

Informations légales : prix de location à la page 0,1000€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

Field Methods for
Academic Research
Interviews, Focus Groups
and Questionnaires in
Business and
Management Studies

Dan Remenyi

Field Methods for Academic Research:

Interviews, Focus Groups and Questionnaires in Business and Management Studies

Published by UJ Press under the Hoopoe Press imprint
University of Johannesburg
Library
Auckland Park Kingsway Campus
PO Box 524
Auckland Park
2006
https://ujonlinepress.uj.ac.za/

Compilation © Dan Remenyi 2022

Chapters © Dan Remenyi 2022

Published Edition © Dan Remenyi 2022

First published 2011 by Academic Conferences and Publishing International Limited

(978-1-908272-77-5)

This edition 2022

https://doi.org/10.36615/

978-1-7764023-8-0 (Paperback)

978-1-7764023-9-7 (PDF)

Cover design: Hester Roets, UJ Graphic Design Studio

Typeset in 10/12pt Calibri

Howtousethisbook.........................................................................vi
Preface........................................................................................vii
Prologue.......................................................................................viii
ChapterOne:Effectiveinterviewingforacademicresearch..............1
1.1Introduction......................................................................1
1.2Planningofaninterview...................................................4
1.3Arrivingforandstartingtheinterview.............................7
1.4Howtocapturethedata..................................................8
1.5Theinterviewschedule.....................................................9
1.6Theinterview..................................................................12
1.7Fieldnotes......................................................................16
1.8Photographs...................................................................17
1.9Interviewassistants........................................................17
1.10Theimpromptuinterview...............................................18
1.11Unexpectedchallenges...................................................19
1.12Advantage:semiͲstructuredinterviews.........................21
1.13Theinterviewalone........................................................21
1.14Interviewsuccess............................................................22
1.15Telephone,videoandinternetinterviewing..................23
1.16Groupinterviewing.........................................................24
1.17Interviewinginadifferentlanguage..............................25
1.18Protectionofinformantsanditslimitation....................26
1.19NonͲdisclosureagreements............................................27
1.20Thetranscript.................................................................28
1.21Trapstoavoid.................................................................30
1.22Reflectionsoninterviewing............................................33
1.23Conclusionsandsummary..............................................36
1.24Endnote.........................................................................38
ExhibitsforChapterOne.............................................................40
Exhibit1.1:InterviewProtocol....................................................40
Exhibit1.2:LetterofIntroduction...............................................41
Exhibit1.3:ResearchParticipants’InformationDocument........42
i

FieldMethodsforAcademicResearch
Exhibit1.4:LetterofInformedConsent......................................44
Exhibit1.5:Anexampleinterviewschedule...............................45
Exhibit1.6:Aletterofthanks......................................................47
References...................................................................................48
Usefulwebsites...........................................................................48
ChapterTwo:Focusgroupsforacademicresearch.........................49
2.1Introduction....................................................................49
2.2Theoreticalunderpinning...............................................53
2.3Whentousefocusgroups..............................................54
2.4Generalcontextualbackgroundtotheresearch
question..........................................................................54
2.5Generatingtestablepropositionsorhypotheses...........55
2.6Elicitingissuesandfactorsaroundaspecifictopic........56
2.7Fieldtestingorpilotingameasuringinstrument...........56
2.8Interpretingthefindingsoftheresearch.......................56
2.9Multiplevoices...............................................................57
2.10Thesampleandsamplingframe....................................57
2.11Sizeandtime..................................................................58
2.12PreͲexistinggroups.........................................................59
2.13Evidenceavailablefromafocusgroup...........................59
2.14Thefacilitatorormoderator...........................................61
2.15Planningthefocusgroup................................................63
2.16InterͲorganisationalandintraͲorganisationalfocus
groups.............................................................................65
2.17Thefocusgroupmeeting................................................66
2.18Afieldnotetoreflectonthefocusgroup......................68
2.19Ethicscommittee............................................................68
2.20Therearenorightorwronganswers.............................70
2.21Limitedinterventionofthefacilitator............................70
2.22VirtualfocusgroupsͲtelephoneandonline..................71
2.23Impromptufocusgroups................................................72
2.24Multiplefocusgroups.....................................................72
2.25Focusgroupsindifferentlanguages...............................72
2.26Theoutput/outcomefromafocusgroup......................73
2.27Challengesofferedbyfocusgroups...............................74

FieldMethodsforAcademicResearch
2.28Issuesofwhichtobeaware...........................................74
2.29Hasthefocusgroupbeensuccessful?............................75
2.30Reflectionsonfocusgroupsforacademicresearch.......76
2.31Summaryandconclusion...............................................78
2.32Trapstoavoid.................................................................79
2.33Endnote.........................................................................80
ExhibitsforChapterTwo.............................................................82
Exhibit2.1:FocusGroupProtocol...............................................82
Exhibit2.2:FocusGroupDiscussionQuestions..........................83
Exhibit2.3:Letter/eͲmailofinvitationtojoinafocusgroup......84
Exhibit2.4:FocusGroupWelcomingStatement........................85
Exhibit2.5:FocusGroupParticipants’Information
Document.......................................................................86
Exhibit2.6:FocusGroupLetterofInformedConsent.................88
Exhibit2.7:Formtofacilitatethefieldnoteincludingreflection
requiredafterthefocusgroupmeeting.........................89
Exhibit2.8:Aletter/eͲmailofthanksforhavingparticipatedina
focusgroup.....................................................................90
References...................................................................................91
Usefulwebsites...........................................................................91
ChapterThree:QuestionnairesforAcademicResearch..................92
3.1Definition........................................................................92
3.2Philosophicalunderpinning............................................94
3.3Strategicconsiderations.................................................95
3.4Differenttypesofquestionnaires...................................97
3.5Questionnairedesignoptions........................................97
3.6PreͲmadeversusbespokequestionnaires.....................98
3.7Therangeofissuesneededtobeconsideredindesigning
aquestionnaire...............................................................99
3.8Typesofresearch.........................................................101
3.9Theroutetoacompetentquestionnaire.....................101
3.10Scalesusedinquestionnaires.......................................103
3.11Workingthroughthequestionnairepreparatory
issues............................................................................105
3.12ExampleofQuestionnairePreparation........................105

iii

FieldMethodsforAcademicResearch
3.13Buildingthequestionnaireitems.................................108
3.14Constructingthequestionnaire....................................110
3.15PreͲcodedquestions.....................................................114
3.16Continuingbuildingthequestionnaire.........................114
3.17Movingtohypothesistesting.......................................116
3.18Otherpartsofthequestionnaire.................................117
3.19Personaldetailsabouttheinformant..........................119
3.20Commonvocabulary.....................................................120
3.21Thenatureofopenquestions......................................120
3.22Screeningquestions.................