WAVE 9 / UM : The meaning of moments

• All surveys are self-completed. The data collected is purely quantitative • Active Internet Users are those who use the internet every day or every other day • They drive adoption of platforms and tools and they will determine which tools and platforms become dominant Head of Mediabrands Research Director Research Manager Research Executive Marketing Sciences EMEA EMEA EMEA EMEA 2 52,326 78 1.5BN Argentina Brazil Croatia Estonia Hungary Kuwait Netherlands Poland Singapore Thailand Australia Bulgaria Czech Republic Finland India Latvia Nicaragua Portugal Slovakia Tunisia Austria Canada Denmark France Indonesia Lebanon Nigeria Puerto Rico S. Africa Turkey Azerbaijan Chile Dominican Germany Ireland (ROI) Lithuania Norway Qatar S.