Content Marketing Toolkit for Small Business

Content Marketing Toolkit for Small Business Content marketing —the strategy of creating and distributing content to a targeted audience —is a much talked about topic, however it can seem overwhelming to an entrepreneur or small business. As a marketing strategy, It can be very effective for your business because it provides valuable information targeted to your prospects' and customers' interests and needs. It engages without including a direct marketing message or selling, thereby positioning the company as a thought leader. But if you're worried that this is just one more project you don't have time for, fear not. There are some great, free tools to help you succeed at content marketing. Of course, you'll first need to create a strategy. Define your voice as well as your goals. Will you be creating original content, curating other people's content, aggregating content, or some mix of the three?  Are you looking to attract new customers, engage deeper and sell more to existing customers, or perhaps enter an entirely new market? Once you have all of the above established, it's time to turn to these readily accessible tools to get the most out of your content. Here is our Content Marketing Toolkit for Small Business - originally printed in the NY Enterprise Report Editorial Calendar Creating this will help you meet your strategic goals and manage your content marketing initiatives.