The New Multi-screen World:

The New Multi-screen World: Understanding Cross-platform Consumer Behavior August 2012 Executive summary We are a nation of The device we choose to use is 1 2multi-screeners. Most often driven by our context: of consumers’ media time where we are, what we want to today is spent in front accomplish and the amount of of a screen – computer, time needed smartphone, tablet and TV There are two main 3 modes of multi-screening: TV no longer commands Sequential screening our full attention as it where we move between devices. 4 Simultaneous screening has become one of the most common devices that is used where we use multiple simultaneously with other screens devices at the same time 2 Executive summary Portable screens allow us The majority of the times to move easily from one 5 6 that we use devices device to another to achieve simultaneously, our a task. Search is the most common attention is split between bridge between devices distinct activities on in this sequential usage each device Smartphones are the 7 backbone of our daily media Multiple screens make us feel interactions.