Selling Outside the Square.

Selling Outside the Square Creative Ideas to Help YOU Make More $ales By Bob Boog Author of Real Estate Sales from Hell ths international publishing A Different Perspective There was once a wife who asked her husband, “Honey, could you please go shopping for me and buy one carton of milk and if they have avocados, get six?” A short time later, the husband returned with six cartons of milk. The wife asked him, “Why did you buy six cartons of milk?” The husband replied, “Because they had avocados.” Obviously the wife assumed that the husband would bring one carton of milk and six avocados. Yet the husband had thought that she meant, “If they have avocados bring me back six cartons of milk.” Some women will probably read this and think, “Oh my God, that just proves how stupid some men can be.” While some men might reply, “What’s the big deal? He did follow her directions, didn’t he?” Chalk it up to having different perspectives. Likewise, my selling point of view might be different than yours. I have been involved in selling real estate full-time for over 30 years. Some of you might be thinking, “Wow, that’s a long time. I might learn something.” Others might be wondering, “Will this book be useful to me? I don’t plan on buying or selling real estate – and I’m not a realtor.” For this reason, I appreciate that you are giving me a chance. After lot all, you may have made more sales than me.