Uses and gratifications of online advertising [Elektronische Ressource] / Abd El-Basit Mahmoud. Paul Klimsa. Philip Auter. jeffrey Wimmer

Fakultät für Mathematik und Naturwissenschaften Institute für Medien und Kommunikationswissenschaft Fachgebiet Kommunikationswissenschaft USES AND GRATIFICATIONS OF ONLINE ADVERTISING A COMPARATIVE STUDY BETWEEN GERMANY AND EGYPT A dissertation submitted to the technical university of Ilmenau (Germany) for the degree of Doctor of philosophy (PhD) in mass communication Presented by Abd El-Basit Ahmed Hashem Mahmoud Abdullah Shaheen (M.A.) The examination committee members Prof. Dr. Paul Klimsa (Technical University Ilmenau, Germany) Prof. Dr. Philip Auter (University of Louisiana, USA) Jun. Prof. Dr. Jeffery Wimmer (Technical University Ilmenau, Germany) Submitted May 18, 2010 urn:nbn:de:gbv:ilm1-2010000327 Declaration This is my original work and it has not been presented to any other university for a degree award or anywhere else for academic purposes. Signature: Date: Name: Abd El-Basit Ahmed Hashem Mahmoud Registration number: III Dedication To my daughter/ Fatema Al – Zahraa Shaheen. To my father/Sheikh Ahmed Hashem Mahmoud Abdullah Shaheen who passed away during my work in this dissertation, may Allah bless him and forgive all his sins. To my friend/ Sheikh Montaser Mahmoud Alrabab who passed away during my work in this dissertation, may Allah bless him and forgive all his sins. To my uncles who passed away during my work in this dissertation: • Mr.