University of Wisconsin – Whitewater Audit & Review

University of Wisconsin – Whitewater Audit & Review Undergraduate Program Department of Marketing Review Date: 2003-2004 Appendix A: Audit and Review Evaluation Report from last review. It should be noted that the College of Business and Economics as a whole is accredited by AACSB. I. PROGRAM HIGHLIGHTS/INITIATIVES A. Overview The Department of Marketing offers one 24-credit major in marketing for students earning the BBA degree from the College of Business and Economics. Students complete the Principles of Marketing course as part of the core curriculum for the College before proceeding to other courses in the major. Majors are required to complete two other courses: Marketing Research and the capstone course, Marketing Management. They choose six elective marketing courses to complete the degree. Since the last Audit & Review, the Department has added a Direct and Internet Marketing emphasis. To complete this emphasis within the major, students must complete three specific marketing courses: Direct Marketing, Internet Marketing, and Database Marketing. They must also choose three additional elective marketing courses. Besides the emphasis, students may choose to tailor their coursework to particular career areas such as business-to-business marketing, international marketing, marketing research, promotions, retailing, and sales. The Department also offers a 21-credit Professional Minor in Business Studies with an ...