Thèse Equipes créatrices

Creative teams for a performing tourism industryContribution to the new Swiss tourism policy ▪ Fabien Balli ▪ April 2010Creator of dreams and human adventures, the Swiss ronment – and the team members – who have the tourism benefits from exceptional attractions : passion for the job and are responsible of the strate-unique landscapes, a tradition of hospitality, human- gic elements of the Activity.ist values and a political system based on collegiality.Thus solicited and valued, the employees will share However, recent decades have shown the inability of their resources and knowledge of the field to the this industry to profit from an expanding market : benefit of the organisation. Being familiar with the th thranked 5 in 1950, Switzerland is now classified 27 vision of the firm, the constraints related to the envi-with regards to the receiving number of tourists. ronment and the objectives to be carried out – ide-ally within their ability –, they would be able to un-Confronted with consolidation of international offers, derstand and to implement the guidelines designed an agitated economic climate and a proliferation of by the management.information sources, the tourism industry has to adopt a new strategy. ©Performance through Emerging ChangeTo this end, on March 2010, the Federal Council To guarantee a performing and constructive relation-raised the question How can the Swiss tourism bet- ships between peers, the employees will, together, ter ...