The Convio Online Marketing Nonprofit Benchmark Index™ Study

The Convio Online
Marketing Nonprofit
Benchmark Index™
Study
















Published: March 2009


Authors:
Quinn Donovan, Convio Analytics Manager
Vinay Bhagat, Founder and Chief Strategy Officer
Brian Hauf, VP Client Success Services

The Convio Online Marketing Nonprofit Benchmark Index™ Study
Contents

Table of Contents
Introduction ............................................................................................................................................................... 4
Key Findings ............................................................................................................................................................... 5
Aggregate Nonprofit Sector Performance Trends .................................................................................................. 6
Nonprofit Vertical Performance Trends ................................................................................................................ 11
Monthly Website Traffic ......................................................................................................................................... 11
Registration Rate ..................................................................................................................................................... 14
Email File Size ................................................... ...