Transformation digitale

EXECUTIVESUMMARY We live in an era of “Digital Darwinism,” where society and technology evolve faster than the ability to adapt. Disruptive technologies are affecting market dynamics and how businesses operate within them. From mobile apps and cloud computing to social media and real-time marketing — and all of the big and small data between them — technology is advancing at an accelerated pace. At the same time, businesses struggle to keep up with technology and its impact. To effectively compete, and eventually thrive, businesses must become agile rather than reactive and customer-centric rather than presumptive. Enter digital transformation. / À Õ} ÕÌ ÕÀ ÀiÃi>ÀV ] Üi i>À i` Ì >Ì Ì iÀi >Ài > Þ `iw Ì Ã v À ` } Ì> transformation. Based on the input of digital leaders, we continually adapt our `iw Ì Ì ÀiyiVÌ Ì i VÕÀÀi Ì ÃÌ>Ìi > ` ` ÀiVÌ v ` } Ì> ÌÀ> Ãv À >Ì ° 7i `iw i ` } Ì> ÌÀ> Ãv À >Ì >Ã v ÜÃ\ The realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy. Although digital transformation is a global business movement that uses technology to radically improve the performance or reach of enterprises,technology alone isn’t the solution. In our research, we learned that digital transformation is a movement progressing without a universal map to guide businesses through proven and productive passages.