Social Networks in New Product Forecasts and Marketing [Elektronische Ressource] / Christian Pescher. Betreuer: Martin Spann

Social Networks in New Product Forecasts and Marketing Christian Pescher I    DISSERTATION zur Erlangung des akademischen Grades eines Doktors der Wirtschaftswissenschaften der wirtschaftswissenschaftlichen Fakultät der Universität Passau Eingereicht bei: Prof. Dr. Martin Spann Zweitgutachter: Prof. Dr. Rolf Bühner Datum der Disputation: 14.07.2011II  Table of Content  Table of Content .................................................................................................................... III Index of Tables ...................................................................................................................... VI Index of Figures ...... VII Index of Symbols .. VIII Index of Abbreviations .......................................................................................................... IX 1. Introduction ........... 1 1.1 On the Relevance of Social Interaction in Forecasting and Marketing ........................... 1 1.2 Goal of Thesis ................................................................................................................... 2 1.3 Structure of Thesis ............................................................................................................ 4 2. A Comparison of Methods to Measure Social Networks .................................................. 6 2.1 Introduction ..........................................