thèse finale Nawel Amrouche

´ ´ECOLE DES HAUTES ETUDES COMMERCIALESAffiliated withThe UNIVERSITY OF MONTREALStrategic Interactions in Marketing Channel:Shelf-Space Allocation,Pricing and Advertising DecisionsbyNawel Amrouche´ ´Thesis presented to the Ecole des Hautes Etudes Commercialesin fulfillment for the degree of Philosophiæ Doctor (Ph.D.)in Business Administration (Marketing)February 2007c Nawel Amrouche, 2007´ ´ECOLE DES HAUTES ETUDES COMMERCIALESAffili´ee `a´ ´UNIVERSITE DE MONTREALStrategic Interactions in Marketing Channel:Shelf-Space Allocation,Pricing and Advertising DecisionsparNawel Amrouche´ ´Th`ese pr´esent´ee `a l’Ecole des Hautes Etudes Commercialesen vue de l’obtention du grade de docteur (Ph.D.)en Administration (Marketing)February 2007c Nawel Amrouche, 2007´ ´ECOLE DES HAUTES ETUDES COMMERCIALESAffili´ee `a´ ´UNIVERSITE DE MONTREALStrategic Interactions in Marketing Channel:Shelf-Space Allocation,Pricing and Advertising DecisionsbyNawel AmroucheCette th`ese a ´et´e soumise pour ´evaluation au jury compos´e des personnessuivantes:Pr´esident-rapporteur: Alain d’AstousProfesseur titulaire, HEC Montr´eal, CanadaDirecteur de recherche: Georges ZaccourProfesseur Titulaire, HEC Montr´eal, CanadaMembre du jury: Emine SarigolluAssociate Professor, McGill University, CanadaExaminateur externe: Charles A. IngeneProfessor of Marketing, The University of Mississipi, USACette th`ese a ´et´e soutenue et accept´ee le 22 / 02 / ...