La maison et l'entreprise - article ; n°1 ; vol.126, pg 90-102

Actes de la recherche en sciences sociales - Année 1999 - Volume 126 - Numéro 1 - Pages 90-102
Jose Olympio and the evolution of Brazilian publishing In an attempt to understand the transformations that have occurred in the field of publishing in Brazil the author traces the history of the Jose Olympic publishing house Founded in the 1930s it played central role in building the national cultural by publishing in addition to the books for large audience young little-known authors in the framework of family-like company spirit Confron ted with the internationalization of the book market and its commercialization the only way to stem the compa decline was to change the organization of the work and to introduce an entrepreneurial bureaucratic and rational logic The publisher thus found himself forced to become true professional of the book quite far from the literary images often associated with the job
13 pages
Source : Persée ; Ministère de la jeunesse, de l’éducation nationale et de la recherche, Direction de l’enseignement supérieur, Sous-direction des bibliothèques et de la documentation.