THE FLOWER THE EUROPEAN ECO-LABEL NEWS. Issue #03/2002

nooP://Buropa.eu.¡no/comm/Bnu¡PDnmBno/ECD!aDBi Flower News, me European Eca-LaDBi issue #03 / 2002 that in the near future our investments will help usto sell more of our Dalli Benelux is a company specialising in the production of liquid and For more information products. Having the Flower might even help us to sell our products elsewhere powder detergents and cleaners. Five of its Klok brand products - a about Dalli Benelux in Europe someday. household name in the Netherlands for over 100 years - now display the visitwww.dalli.nl (in Dutch). Flower. Jean-Paul Andriessen. Marketing Sales Manager, explains the company's motivation. Very positively; so much so that they've even asked us to extend our product range! How have you adapted your marketing strategy? What prompted Dalli Benelux to go for the eco-label? We are in a niche market since none of our competitors in the Benelux have A few years ago, the distribution of Klok products went down by about 40% the eco-label. Of course, we've had to make some investments and spend What would you suggest to increase the visibility of the Flower in make the Flower more visible and provide a guarantee to in the Netherlands. To overcome this situation we had to find a unique money to let consumers know what the eco-label means (unique combination Europe? consumers that those products with the label are environmentally concept that fitted the image of the Klok brand.