Prekės ženklo kaip nematerialaus turto vertinimas ; Valuation of brand as intangible assets

Darius Guda čiauskas VALUATION OF BRAND AS INTANGIBLE ASSETS Summary of Doctoral Dissertation Social Sciences, Economics (04S) 1079 Vilnius “Technika” 2004 VILNIUS GEDIMINAS TECHNICAL UNIVERSITY Darius Guda čiauskas VALUATION OF BRAND AS INTANGIBLE ASSETS Summary of Doctoral Dissertation Social Sciences, Economics (04S) Vilnius “Technika” 2004 2Doctoral dissertation was prepared at Vilnius Gediminas Technical University in 2000-2004 Scientific Supervisor Prof Dr Habil Romualdas Ginevi čius (Vilnius Gediminas Technical University, Social Sciences, Economics − 04S) The dissertation is defended at the Council of Scientific Field of Economics at Vilnius Gediminas Technical University: Chairman Prof Dr Habil Aleksandras Vytautas Rutkauskas (Vilnius Gediminas Technical University, Social Sciences, Economics − 04S) Members: Prof Dr Habil Leonas Simanauskas (Vilnius University, Social Sciences, Economics − 04S) Dr Manuela Tvaronavi čien ė (Vilnius Gediminas Technical University, Social Sciences, Economics − 04S) Prof Dr Habil Petras Baršauskas (International School of Management, Social Sciences, Management and Administration − 03S) Prof Dr Habil Vidmantas Jankauskas (Vilnius Gediminas Technical University, Social Sciences, Economics − 04S) Opponents: Prof Dr Habil Juozas Bivainis (Vilnius Gediminas Technical University, Social Sciences,